LTK news and archive

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

FashionFeatured

UK consumers still looking to “treat themselves” according to LTK research

New research has revealed that UK consumers are continuing to treat themselves for the right items and price points despite the cost-of-living crisis. The YouGov study commissioned by LTK, the creator-guided shopping platform, found that UK adults have been looking for small indulgences to help lift their mood. 59 percent of respondents stated...

BusinessMember

Creator commerce platform, LTK, raises 300 million dollar funding

Influencer marketing and commerce platform LTK (formerly known as LiketoKnow.it) has announced a round of funding that now values the US company at two billion dollars, due to a new investment by SoftBank Vision Fund 2. The 300 million dollar funding will aid in empowering talent and product development across the platform’s creator, brand and...

BusinessFeaturedMember

RewardStyle and LikeToKnow.it shopping app rebrand

RewardStyle the influencer content monetisation technology platform and its LikeToKnow.it shopping app are rebranding to become LTK to unify its two brands for “consistency and simplicity” ahead of its global expansion in H2. The move will see RewardStyle, the content monetisation technology for influencers, and the shopping app, LikeToKnow.it...