Lucky Brand news and archive

Lucky Brand unveils collaboration with Cole Hauser

American denim and lifestyle brand Lucky Brand has unveiled a western-inspired apparel collection with Yellowstone actor Cole Hauser. The collection marks an extension of Lucky’s relationship with Hauser, who was named the face of the brand in November 2023 and draws inspiration from the actor’s connection to the outdoors and his love for...

BusinessMember

Velocity to develop and distribute Lucky Brand workwear for Authentic

Authentic Brands Group (Authentic) has announced a partnership with Velocity Global Brands (Velocity) for Lucky Brand workwear. Through the agreement, Velocity takes on the design, manufacturing and distribution of men and women’s workwear across the US and Canada for the Americana-inspired premium denim and lifestyle brand. “The partnership...

Fashion

Laura Ashley partners with Lucky Brand on limited collection

The newly relaunched Laura Ashley is once again embarking on a collaboration path via a new partnership with lifestyle label Lucky Brand. The limited edition, 15-piece collection will bring together Laura Ashley’s heritage fashion identity with Lucky Brand’s Americana-inspired aesthetic, in a bid to appeal to both of the brands’ long-time...

FashionFeatured

Fashion brands are featuring their employees in campaigns

Brands have long employed imagemakers to tell their visual stories each season. Fashion campaigns require vision and complex project management skills to marry a team of diverse creatives, with designers, photographers, art directors, stylists, casting directors, models, set designers and beauty teams hired to create the images to reflect those...