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Lululemon faces boycott after employee promoted #batfriedrice t-shirt
Lululemon, the Canadian athleisurewear giant, ignored all crisis marketing etiquette when one of its art directors endorsed a long sleeve t-shirt print featuring a Chinese takeaway box and text “bat fried rice” on Instagram. On the tee’s arms the words “no thank you” is written. The out of sync instagram post was met with a monumental backlash...
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