Lulus news and archive

Lulu's revenue drop in 2024, driven by lower orders and higher returns

California based fashion brand Lulu’s saw net revenue for the year ending December 29, 2024, of 315.9 million dollars, decrease by 11 percent compared to 2023. The decrease was driven by a 12 percent drop in total orders placed and higher return rates offset by a 3 percent increase in average order value from 133 dollars to 137 dollars. Crystal...

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Lulus names Laura Deady as chief merchandising officer

California-based luxury womenswear brand Lulus has confirmed Laura Deady will join the company as its new chief merchandising officer from January 15. Deady will join Lulus from Urban Outfitters, where she served as the senior managing director of buying and merchandising for apparel, accessories, footwear, and vintage. Crystal Landsem, chief...

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Lulus appoints Kelly McCarthy to the board of directors

California-based, digitally native womenswear brand Lulu's Fashion Lounge Holdings has expanded the size of its board of directors from 10 to 11 directors with the appointment of Kelly McCarthy as a Class I director. Crystal Landsem, chief executive officer of Lulus, said in a statement: “We are pleased to announce the addition of Kelly McCarthy...