Luxury news and archive
Anya Taylor-Joy announced as Dior’s Global Brand Ambassador
Emmy-nominated actor Anya Taylor-Joy has been revealed as Dior’s new global brand ambassador, which will see her showcase the designs and creations of Womenswear creative director, Maria Grazia Chiuri and image director of makeup, Peter Philips. Its an announcement that does not come as much of a surprise to fans, as the actor has regularly...
4 hours ago
Gucci announces new gender equality commitments
Luxury fashion house Gucci will be introducing a gender budget to its operations in Italy, as part of its ongoing commitment to fight gender inequalities. In a presentation at the Festival l’Eredità delle Donne, dedicated to the ‘Next Generation of Women’, Gucci’s EVP general counsel, corporate affairs and sustainability, Antonella Centra,...
8 hours ago
Zalando to pilot virtual production in designer category
European fashion platform Zalando has partnered with production group Orendt Studios, to bring virtual production to the brand’s designer category. Technology provided by Orendt utilises LED screens that give the impression an image was shot in differing locations and environments. The implementation of this technology is part of the platform’s...
21 Oct 2021
European luxury companies affected by China crisis, driving stocks down
Ever since China announced in August it is cracking down on wealth distribution, European luxury-makers have seen shares drop amid a market that is showing signs of a slowdown. If alarm bells haven’t sounded off before, Kering and LVMH saw their values fall by 3.5 percent on the stock market as China foresees growth to tumble from 7.9 percent...
19 Oct 2021
Chloé achieves B Corporation certification
Luxury fashion house Chloé has become B Corporation certified, reinforcing its commitment to social and environmental practices following a number of initiatives dedicated to these fields. Chloé’s classified ‘Benefit Corporation’ status reflects that of its recent restructuring to a purpose-driven model, launched in June 2020. The reformation...
18 Oct 2021
Subscription service Cocoon launches pop-up at Harvey Nichols
Luxury handbag subscription service Cocoon will be opening a new pop-up shop at Harvey Nichols in Knightsbridge, London. Set to stay at the location for three months, the service will give shoppers the opportunity to see Cocoon’s handbag collection and learn about the membership subscription service the platform offers. Existing members will...
15 Oct 2021
OTB Group becomes newest founding member of Aura Blockchain Consortium
Fashion conglomerate OTB Group joins LVMH, Prada Group and Cartier as a new founding member of technology innovation initiative Aura Blockchain Consortium. As the parent company of Diesel, Maison Margiela, Marni, Jil Sander and Viktor&Rolf, the OTB Group’s new move will see the company dive into the exploration of digital transparency and...
15 Oct 2021
Chanel to limit sales of its bags to bolster exclusivity
What is more exclusive than scarcity? It is a tactic long employed by luxury brands, limiting the availability of goods via higher price points, all the while fuelling sales of less expensive ranges, like beauty and perfume. Controlling distribution Chanel has increased the prices of its handbags several times since the onset of the pandemic,...
12 Oct 2021
Hallyu 2.0 and the Korean Influence on Western European Luxury
Hallyu is a Chinese term that translates to the ‘Korean Wave’ and it refers the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. The movement started in Asian countries such as China and Japan from the mid-1990s to the mid-2000s, and now the second wave - or ‘Hallyu 2.0’ - is...
8 Oct 2021
Podcast: Korean Influence on Western European Luxury
This month’s Fashion Friday podcast by Euromonitor International discusses ‘Hallyu 2.0’ – the growing influence of Korean culture on luxury. Image: Pexels
8 Oct 2021
Zadig&Voltaire presents 2025 global strategy including sustainability objectives
As it comes into its 25th anniversary year, luxury brand Zadig&Voltaire has unveiled its detailed global development strategy, focusing on the brand acceleration with ambitious objectives set for 2025. Highlighted goals include that of a 36 percent increase in boutiques, 30 percent of revenue from digital sales, accessories to represent 50...
8 Oct 2021
Bulgari Serpenti transforms into NFT art with immersive AI installation
Italian luxury house Bulgari has transformed its Serpenti emblem into an immersive AI installation artwork that is set to become an auctionable non-fungible token (NFT), taking the iconic snake design into the metaverse. Located in a public installation at the heart of Milan’s Piazza Duomo, the artwork aims to represent the development of the...
7 Oct 2021