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Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

23 Apr 2025

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Is Grace De Monaco the new business model for luxury brands?

Grace De Monaco launched this summer with a pop-up event in Monaco’s Hotel De Paris hosted by Prince Albert and an inner circle of supporters and friends. The luxury brand, a wholly owned subsidiary of the Princess Grace Foundation US, gives 100% of the profits to support emerging artists in film, dance and theatre. The inaugural product, a...

29 Nov 2021

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Threads Styling announce launch of B2B service

Chat-based commerce platform Threads Styling has unveiled plans to expand into the B2B market, with a new service for personal shoppers and stylists. Threads Connect will hand over part of the power to independent businesses, giving them access to the platform’s technology, global sourcing network and curated style content. The aim of the...

24 Aug 2021

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