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Prada results underscore weaker luxury demand

Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...

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Fashion

Lyst Index Q2: Miu Miu reclaims throne and footwear dominates global desire

In a global environment marked by geopolitical tension and signs of a possible recession, fashion consumption has not stopped. However, it has evolved to adapt to the conditions of an uncertain context. During the second quarter of 2025, consumers worldwide have shown an orientation towards strategic spending, with a strong emotional and...

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