Lyst news and archive

Luxury squeeze, personal uniforms, and American heritage: Insights from Lyst's VP of brand

The Lyst Index has become a key indicator in determining both the success and decline among top fashion players. Despite the market’s generally dynamic nature, recent Lyst findings have pointed to a degree of stability in the industry, with certain brands consistently maintaining top positions over extended periods. Concurrently, heritage labels...

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Fashion

2025 trends according to Lyst: Miu Miu reigns, Labubu charms, flip-flops pop

Lyst’s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025, the industry was shaped by divisive trends, intense controversy, and a collective desire for greater accessibility. It was Miu Miu, described as Prada’s “coquettish little sister”, that emerged as the undisputed...

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Fashion

Saint Laurent tops Lyst Index: The power of consistent brand vision

While this season's industry conversations revolve around new beginnings, the latest Lyst Index suggests consumers may be craving something else entirely: consistency. Amid creative reshuffles and collective realignments, one thing seems certain. The brands currently succeeding know exactly who they are and remain true to their vision. One such...

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Business

Prada results underscore weaker luxury demand

Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...

Featured

Fashion

Lyst Index Q2: Miu Miu reclaims throne and footwear dominates global desire

In a global environment marked by geopolitical tension and signs of a possible recession, fashion consumption has not stopped. However, it has evolved to adapt to the conditions of an uncertain context. During the second quarter of 2025, consumers worldwide have shown an orientation towards strategic spending, with a strong emotional and...

Fashion

Lyst Index Q1 2025: Loewe on top, notable shifts and newcomers

The Lyst Index, a quarterly overview of the most popular fashion brands and products worldwide, once again offered insight into what was happening in the industry. The ranking was compiled based on the search behaviour of 160 million shoppers per year, both on and off the Lyst platform, as well as sales data and global social media activity. Q1...

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Fashion|Opinion

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...

Fashion

Lyst Index reveals the most popular brands for Q4 2024

The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...

Fashion

Lyst Index: Loewe back at the top, On Running on the rise

Loewe has climbed back to the top of the most sought-after brands thanks to its cultural engagement, 'it' pieces and collaborations. The Spanish luxury fashion house topped the Lyst Index for the second quarter of 2024. This put Loewe ahead of the Italian Prada Group fashion houses Miu Miu and Prada, which secured second and third place...

Fashion

Lyst: Prada beats 'little sister' Miu Miu to become most popular brand again

Prada has risen two points in the ranking of popular fashion brands compiled by Lyst, becoming the most popular name in Q4 of 2023, according to the search engine. Miu Miu, Prada's 'little sister' that was had initially held the top spot, dropped one point to become second. Loewe also fell a point and now sits at number three in the quarterly...

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Fashion

The year in fashion according to Lyst: From Miu Miu and Jacquemus to Uniqlo

2023 is drawing to a close and, with it, fashion search engine Lyst has announced its annual ‘Year in Fashion’ overview. The report shows, among other things, which trends were most important this fashion year, which brand was searched the most and what the most popular shoes and bags were. Luxury fashion brand Miu Miu was once again labelled...

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Fashion

Miu Miu breaks ahead of 'big sister' Prada in Lyst Index Q3

The Italian luxury label Miu Miu tops the ranking of the world's most sought-after fashion brands. In the current Lyst Index for the third quarter, Miu Miu not only displaces the Spanish luxury brand Loewe from the top position, but also takes over from its big sister Prada. Last quarter, Miu Miu still occupied fourth place on the list, behind...