Maap news and archive

Hoka and MAAP collaborate on hybrid running and cycling shoe

Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....

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Retail

Maap to open new retail concept store in Amsterdam

Australian cycling apparel brand Maap has announced plans to open its first LaB concept store outside of Australia in Amsterdam, the Netherlands, later this year as part of its strategy to grow in Europe. In a statement, Maap said that the store, which will mark the brand’s first in Europe, follows the success of its first LaB concept store,...

People

Maap announces new hires across marketing and design

Melbourne-based cycling and lifestyle apparel brand Maap has added new hires from Arc’teryx, Rapha, Strava, Aesop and Bellroy across marketing, design, innovation and business development as part of its commitment to continued growth. Global marketing is now being headed up by chief marketing officer Ian Elliott, who joined from Strava, where he...

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Business

Maap moves European operations to the UK

Australian cycling apparel brand Maap has moved its European operations to the UK, opening its first UK office in London. The Melbourne-based brand is continuing its expansion into the UK market, following the launch of its UK specific web store and warehouse in December, with a London office that will serve as its base for European marketing...

Fashion

Cycling brand Maap teams up with New Era

Australian cycling apparel brand Maap has teamed up with New Era to reimagine the cycling cap, blending fashion and cycling with the Stealth Performance Cap. The cycling cap has become a popular accessory amongst riders over the last 60 years with few design evolutions, explains Maap, until now. The brand has completely redesigned the cap in...