Mammut news and archive

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Business

Felix Muennich to join Mammut as CCO

Outdoor clothing company Mammut Sports Group has announced the appointment of Felix Muennich as its new chief commercial officer, effective November 1. Muennich joins the group from Nike, where he served in several positions over the course of 12 years, including vice president, general manager direct inline stores EMEA. He has also been with...

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Mammut names Hugo Boss COO Heiko Schaefer as new CEO

Swiss outdoor brand Mammut has tapped Hugo Boss chief operating officer Heiko Schaefer as its new CEO, effective September 1. The Seon-headquartered company said Schäfer will focus on “strengthening the iconic Mammut mountain brand and accelerating its growth on a global level”. Schaefer has been COO of upmarket German label Hugo Boss from March...

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Mammut CEO steps down, takes on advisory role

Swiss outdoor brand Mammut has announced that its CEO Oliver Pabst has stepped down from the helm of the company. The Seon-headquartered brand said the decision was mutual between Pabst and its board, and follows the successful completion of the change of ownership of Mammut from Conzzeta to Telemos Capital. Greg Nieuwenhuys, chairman of the...