Maternity news and archive

Seraphine appoints administrators

British maternity brand Seraphine has collapsed into administration and appointed Will Wright and Chris Pole from Interpath as joint administrators. In a statement, Seraphine said it had been experiencing “trading challenges” in recent years, which have been “exacerbated by fragile consumer confidence which had negatively impacted sales”. The...

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Seraphine unveils brand identity refresh

Maternity fashion label Seraphine has unveiled a new brand identity designed to align more closely with a “whole new paradigm” of pregnancy and “deliver on the needs of a modern, pregnant woman”. The shift in approach comes as a “new era” of communication around pregnancy takes precedence, Seraphine said, a one “defined by authenticity,...

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Go Global Retail acquires maternity brand Hatch Collection

Go Global Retail, the investment platform acquiring and growing brands in the consumer sector, has completed its acquisition of American maternity brand Hatch Collection through its Janie and Jack Holdings, Inc. platform. The acquisition is the latest in Go Global's investments to enhance its portfolio and expand its reach into premium maternity...

Retail|In Pictures

Bumpsuit opens first pop-up in Los Angeles

Bumpsuit, the celebrity favourite maternity clothing brand, has opened its first physical retail presence with a pop-up at The Grove in Los Angeles, California. The pop-up pod, located on the lawn across from Nordstrom, has been fully outfitted and designed by Will Fox of Fox Fox Studio and will run until May 24. The digital native brand is...

Fashion|In Pictures

FP Movement teams up with Hatch on an exclusive maternity collection

FP Movement, Free People’s activewear brand, has teamed up with maternity fashion platform Hatch to launch a limited-edition maternity activewear collection. The 15-piece FP Movement x Hatch collection has been designed to support women navigating through the pregnancy, postpartum and new motherhood journey, while offering women fashion-forward...

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Maternity clothing platform For The Creators launches subscription service

For The Creators, a maternity and postnatal fashion rental and resale site, has launched a new subscription service to support its rapid growth. It comes as the platform strikes a partnership with white-label rental-as-a-service firm, Zoa Rental, which has been selected to power For The Creators’ newly launched resale site as the company aims to...

Fashion

House of Baukjen to donate to charities this Black Friday

Sustainable womenswear brand Baukjen and maternity label Isabella Oliver, collectively known as the House of Baukjen, is boycotting Black Friday to donate profits to charity. For the four-day cyber shopping weekend, from November 26 to 29, House of Baukjen will step away from the aggressive discounting of Black Friday to instead donate 100...

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Nike launches maternity collection

Nike has announced the launch of its first maternity collection. The maternity line consists of a four-piece capsule including the Nike one tights, pullover hoodie, swoosh bra and tank top. Nike’s philosophy behind the collection is to help women as their bodies and their relationship with exercise change. The design process of the collection...

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Zappos launches maternity shopping experience

Las-Vegas based online retailer Zappos has announced the launch of its new Zappos Maternity platform that provides a variety of clothing choices for pregnant women. To continue showcasing their personal style throughout their pregnancy, women can browse pieces from brands including NOM, Cake Maternity and Everly Grey, as well as shop the Summer...

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Baukjen teams up with manufacturer to launch #Masks4all

Womenswear brand Baukjen and maternity label Isabella Oliver have partnered with one of their Portuguese manufacturers to make non-medical masks for personal use during the Covid-19 pandemic. The sustainably conscious online womenswear and maternity wear brands are working with Vermis, one of their long-standing manufacturers in Portugal, to...

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Baukjen and Isabella Oliver sign G7 Fashion Pact

London-based House of Baukjen, which includes contemporary womenswear brand Baukjen and maternity wear label Isabella Oliver have announced that they are taking “further action towards a more sustainable future” by signing Emmanuel Macron’s G7 Fashion Pact in a bid to combat climate change. The ethically and sustainably conscious womenswear and...

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UK-based Isabella Oliver launches maternity clothing donation scheme

London - Premium maternity brand Isabella Oliver has launched a ‘Pre-Loved’ programme, aimed at encouraging former customers to donate their pre-owned maternity wear to either be repurposed, re-loved or recycled, in a bid to make maternity fashion circular. Maternity wear is often considered ‘fast fashion’, as pieces have a short life span, as...