Mattel news and archive

Rowing Blazers announces partnership with Mattel

New York-based clothing brand Rowing Blazers has signed a new partnership with toy manufacturer Mattel to introduce a series of nostalgic collaborations featuring some of its much-loved characters. The partnership kicks off on May 20 with a capsule collection featuring Thomas from the Thomas & Friends franchise, combining Rowing Blazers' playful...

People

Mattel names new head of UK consumer products

Mattel, the leading toy and family entertainment company behind brands including Barbie, Monster High and Hot Wheels, has appointed Mara Verzé as its new head of UK consumer products. In a statement, Mattel said Verzé would lead the UK consumer products team and continue accelerating licensing in the market. Verzé joins Mattel EMEA from...

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Fashion|Beauty

Mattel launches multi-brand Barbie collaboration with Canadian designers

Mattel, which owns Barbie, has unveiled a multi-brand collaboration with five female-led Canadian companies to celebrate the fashion doll's 65th anniversary. The ‘Barbie Through The Decades’ collection celebrates Barbie’s six-decade history in fashion and beauty with eight looks created by Hilary MacMillan, Ai, Paris Jewellers Canada, Cheekbone...

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Business

L Catterton reportedly submits acquisition bid for Barbie owner Mattel

LVMH-backed private equity firm L Catterton is believed to have submitted an acquisition proposal for toy maker Mattel, a move that could encourage other suitors to also step forward with bids. According to anonymous sources for Reuters, while such a bid is believed to have been made, there is no guarantee that Mattel will explore the...

Fashion|In Pictures

Keds unveils collaboration with Monster High

American heritage footwear brand Keds has unveiled a ghoulish collaboration with Mattel’s fashion doll toy brand Monster High. The Keds x Monster High collection merges fashion-forward Keds silhouettes with the edgy aesthetics of Monster High characters Draculaura, Frankie Stein, and Clawdeen Wolf. The collection features three styles, designed...

Fashion

F&F Clothing teams up with Thomas & Friends to create autistic friendly collection

Mattel has renewed its partnership with the National Autistic Society for a second year to develop a range of autism-friendly clothing using the Thomas & Friends brand with supermarket brand F&F Clothing. Some autistic people are highly sensitive to the feel and colour of certain materials, which means that some clothing can be unpleasant or...

Fashion

George at Asda teams up with The Prince’s Trust to launch Barbie collection

Supermarket fashion brand George at Asda has teamed up with The Prince’s Trust and Mattel on a Barbie-inspired collection to raise funds for the charity's #ChangeAGirlsLife campaign. The limited-edition 21-piece collection was designed by 11 young people from The Prince’s Trust's three-day ‘Get Started in Product Design’ programme with George at...

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Fashion

Off-White teams up with Monster High

Off-White, the fashion brand founded by the late Virgil Abloh, has unveiled a collaboration with Mattel doll toy brand Monster High. The collaboration marks one of Abloh’s last projects he actively pursued before his death in late 2021 of cancer and offers a capsule collection of four original Monster High dolls adorned in Off-White catwalk...

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Culture

Design Museum to explore 65 years of Barbie

The Design Museum in London is teaming up with global toy company Mattel to launch an all-new exhibition exploring 65 years of its iconic fashion doll Barbie. The exhibition will open next year, from July 5, 2024, to February 23, 2025, as part of Barbie’s 65th anniversary. The Barbie exhibit will map the Barbie legacy that started in 1959 when...

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Fashion|In Pictures

Barbiecore: Fashion and beauty brands team up with Mattel

Mattel’s favourite doll Barbie is the toast of fashion and beauty ahead of the highly anticipated ‘Barbie the Movie’ film release starring Margot Robbie and Ryan Gosling, with the toy company securing over 100 licensing deals across fashion, beauty, and accessories. Everywhere you go you are bombarded with Barbie pink, with the Barbiecore trend...

Fashion

Gap teams up with Mattel and Barbie

Clothing brand Gap and toy manufacturer Mattel have announced a new apparel collaboration featuring multiple collections inspired by Mattel’s portfolio of brands and Gap’s signature styles. The first collaboration from the Gap x Mattel product drops will focus on Barbie with a range designed to offer something for the “entire family”. The Gap x...

Fashion|In Pictures

Kendra Scott launches jewellery collaboration with Barbie

Accessories brand Kendra Scott launched its first-ever collaboration with Barbie in time for the holiday season as part of the 60th-anniversary celebrations for the Barbie Dreamhouse. The limited-edition six-piece capsule jewellery collection is inspired by fashion, friendship, “and being a force for good,” explains the brand in the press...