Max Mara news and archive

Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

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Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

Fashion|Beauty

Max Mara signs fragrance deal with Shiseido

Italian luxury fashion house Max Mara has signed a long-term fragrance partnership with Japanese cosmetics group Shiseido. In a joint statement, the two companies said that Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The fragrance license will be managed by...

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The world's largest anti-fur campaign calls on Max Mara to cut out fur

At the start of fashion week in Milan and ahead of the upcoming fashion week in Paris, the animal welfare organisations Humane Society International and USA as well as the Fur Free Alliance, which together represent organisations in more than 35 countries, have joined forces. Their aim: to persuade the Max Mara Fashion Group to abandon fur in...

Fashion|In Pictures Member

Max Mara opens teddy-filled ‘fluffy residence’ in London

Italian fashion house Max Mara is celebrating 10 years of its Teddy Bear coat designed by creative director Ian Griffiths with a ‘fluffy residence’ in London’s Covent Garden. The installation is open until December 26 and is described as an immersive walk-through pop-up “crafted with tenderness and soft contours”. Max Mara ‘Fluffy Residence’ in...

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Video: Max Mara FW23

In this video you can see Max Mara’s FW23 collection presented at Milan Fashion Week. Video: FF Channel via Youtube

Fashion|Opinion Featured

Designers, not celebrities, make their mark at Milan Fashion Week

Milan Fashion Week has made a case in point for craftsmanship and why designers should helm fashion houses. Italy’s fashion industry is one that is rooted in family businesses, in factories and ateliers with long histories of crafting clothes. While revolution and innovation have sometimes been slow to breathe new life into the sector, it is...

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RCA and Max Mara announce MA fashion scholarships

The Royal College of Art (RCA) has announced new scholarships, funded by Italian luxury fashion label Max Mara, will be offered to two students on the MA Fashion programme annually over the next three years. The scholarships, totalling 30,000 pounds per person, will be offered to students who “face financial hardship,” explains the RCA, and will...

Fashion

Max Mara to show resort collection in Lisbon

Max Mara has revealed that Lisbon will be the next location for their resort 2023 collection. The Italian fashion brand will hold their show in the Portuguese capital on June 28. The venue has yet to be disclosed. In 2022, the brand debuted their resort collection on the island of Ischia at Hotel Mezzatorre in Naples. Max Mara began resuming...

Video

Video: Max Mara at MFW

In this video, fashion brand Max Mara has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Max Mara, Facebook

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Video: Max Mara resort 2022 local colour collection

In this video, Italian fashion label Max Mara has presented its resort 2022 local colour collection. Watch the video below. Video: Max Mara via YouTube

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Video: Max Mara FW21 collection

In this video, Italian fashion brand Max Mara has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Max Mara via YouTube Photo credit: Milano Fashion Week