Max Mara Fashion Group news and archive

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

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Fashion

Max Mara Fashion Group adopts fur-free policy

Max Mara Fashion Group, the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations. The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as...

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Business

Marcolin and Max Mara sign licensing agreement for Sportmax eyewear

Marcolin Group and Max Mara Fashion Group have entered into a worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The company said in a statement that the agreement is valid for five years, with effect from January 1, 2019 until December 2023. The Sportmax...