Maydi news and archive

The Do’s and Don’ts of developing an emerging fashion brand: Building identity in a competitive market

Buenos Aires – Creating a fashion brand from scratch involves much more than developing a collection. For those just starting out, the process usually combines creative intuition, practical learning, and strategic decisions that ultimately shape the direction of the project. This article is part of “The Do’s and Don’ts,” an editorial series by...

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Fashion|INTERVIEW

Meet Maydi, the knitwear brand using local Argentinian fibres

Behind each brand is a mind. Behind handmade knitwear brand, Maydi, is Maria Abdala Zolezzi, an Argentinian designer with a vision to create fashion processes that respect both workers and the environment. Maydi uses fibres traditionally found in Argentina, such as merino and camelids wool to create ageless contemporary designs. Before founding...