Mayfair news and archive

Mayfair opens sustainable store of the future, where materials are borrowed, donated, repurposed, recycled and plastic-free

Mayfair is home to a new sustainable department store called The Good Store. Housed on the fashionable South Molton Street, the new 6,000 sq ft space features a range of products from clothing to health, beauty and homeware, while simultaneously promoting environmental and community projects. Unique to The Good Store is that it is plastic-free,...

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London’s Mayfair launches summer AR tour

London’s Mayfair shopping district has launched a new virtual platform allowing visitors to explore the destination through augmented reality (AR). The new feature, entitled ‘In a Mayfair Fashion’, which will be available to use until September 30, 2022, provides visitors with QR codes at notable locations which, when interacted with, bring up...

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DVF's UK business enters administration

The latest brand to enter the running list of coronavirus bankruptcies is Diane von Furstenberg, the posh founder of the infamous wrap dress. DVF Studio, the brand’s UK business, has gone into administration and its Mayfair flagship store on Bruton street, which closed during the pandemic, will be permanently shuttered. “DVF is resetting its...