McKinsey news and archive

Sportswear brands face new crossroads as growth slows and consumer habits change

After several years of strong performance, the global sportswear and sporting goods industry is entering a period of tempered growth, with annual expansion projected to ease from 7 percent between 2021 and 2024 to 6 percent through 2029, according to McKinsey’s Sporting Goods 2025—The New Balancing Act report. This moderation — particularly...

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Luxury industry faces headwinds: Pessimism grows amid economic pressures

After years of exceptional growth fueled by surging demand, price increases, and the dominance of megabrands, the luxury industry is facing a significant slowdown. Between 2019 and 2023, the sector achieved a 5 percent annual growth rate, driven by record profitability and strong performance in China, but by 2025, macroeconomic headwinds and...

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Navigating the new fashion landscape in 2025

The global fashion industry is bracing for a pivotal year in 2025, as structural changes in consumer behavior and macroeconomic headwinds force a fundamental rethink of traditional growth strategies. According to the latest BoF - McKinsey State of Fashion 2025 report, the industry faces a sobering reality: just 20 percent of executives expect...

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New York’s fashion industry is yet to recover, but what can be done to save it?

New York Fashion Week (NYFW) SS25 remains ongoing, and while previously cloaked in the shadows of its European counterparts, the increased presence of celebrity front-rowers and the inclusion of brands once dedicated to Paris or Milan could signal a return to its original status. The city’s wider industry has also been undergoing a revival after...

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8 ecommerce pricing tactics for boosting sales and profit margins

Credits: Image: Shopify, via Shopify archive Having a solid pricing strategy is key to succeeding in today’s ever-increasingly competitive ecommerce world. As consumers continue to prioritize finding the best value for their money, online retailers need to ensure their pricing strategy is as effective as possible. Crucial for shaping a brand’s...

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Report forecasts uncertainty for the fashion industry in 2024

The fashion industry’s outlook has never been so uncertain, as geopolitical upheaval, climate challenges and nagging inflation keep markets unsteady. The new challenges in a post-covid climate directly impact consumer confidence, as highlighted in The State of Fashion 2024 report, a collaborative effort by McKinsey & Company and Business of...

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McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

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Despite global recession, shoppers care about a product's environmental credentials

At the annual climate change conference, COP27 began with a dire message from the United Nations Secretary General, Antonio Guterres: “We are on a highway to climate hell with our foot on the accelerator.” While the fashion industry scrambles to reconcile its greenwashing of unattainable pledges to achieve net zero emissions by 2025 or even 2030...

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New report suggests metaverse could be five trillion dollar sector by 2030

A new report by McKinsey & Company has suggested that the metaverse’s potential economic value could see it generate up to five trillion dollars in impact by 2030. According to the management consulting firm, digital worlds are quickly becoming the biggest new growth opportunity for a number of industries over the next decade, including...

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LuisaViaRoma enters resale market in partnership with Vestiaire Collective

LuisaViaRoma is launching a resale platform in partnership with second-hand luxury e-tailer Vestiaire Collective. The Italian fashion company will enable customers to sell pre-loved clothing from over 40 of its luxury brands, including Balenciaga and Dior, in exchange for gift cards that can be used within the online store. The initiative will...

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Fashion industry to double down on tech investment to stay competitive

Last week Bored Ape Yacht Club, a non-fungible token (NFT) collection built on the Ethereum blockchain, sold the biggest metaverse NFT project to date, with over 320 million dollars of assets sold in one mint. The news comes as fashion companies are set to invest record amounts in technology, nearly doubling their stake from 1.6 percent in 2021...

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Will 2022 be the year of legislation for the fashion industry?

As fashion’s superpower brands recalibrate their retail footprints and prioritise environmental and social advancement, 2022 may be the year of legislation, forcing the industry to take responsibilities for its actions. With governments monitoring how fashion businesses operate, unsustainable practices will come with legal and financial...