Merchandising news and archive

Podcast: Strategies for impactful branded merchandise

In this episode of The Branding Business School, Victoria stresses that high-quality, relevant branded merchandise is a powerful branding tool, not a trivial afterthought. She advises against cheap items that can harm brand image and advocates for designing appealing, useful products that resonate with the audience's lifestyle and values. This...

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TFN Masterclass: Buying and Merchandising

TFN's masterclass ‘Buying and Merchandising’, chaired by Lisa Trencher of Manchester Metropolitan University MBA with a panel including Grace Hill of EDITED, Chloe Greaves, and Tessa Woodhead of N Brown Group and Fiona Brown of Public Desire. They will be discussing a range of topics including the future of the roles, sustainability, and what...

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Buying and Merchandising Masterclass: Susanne Tide-Frater | #BoFLIVE

Buying and Merchandising Masterclass by Susanne Tide-Frater The product strategy & brand development expert with former roles at Harrods, Selfridges and Farfetch gives her insights on the lessons learned across a 20-year career and takes questions from those tuning in. Video source: BOF, via YouTube

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Saks Fifth Avenue invests in digital buying and merchandising processes

Department stores have been some of the worst hit retailers during the pandemic crisis, with many not having the e-commerce prowess to match their brick and mortar cachet and success. Barneys and Neiman Marcus are but two examples. For many luxury department stores technology became a lesser priority when focus was needed on physical storefronts...