Merino wool news and archive

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

Fashion

Sheep Inc. launches world's first swim shorts made from 100% natural materials

London-based knitwear brand Sheep Inc. has launched the industry’s first-ever swim shorts to be made entirely from natural materials, the Merino Swim Shorts. Made from 100 percent ZQ-certified Reda Active Merino wool, the swimming shorts are lined with a biodegradable mesh and are completely free from plastics and microplastics, according to a...

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Fashion

Robyn Lynch among eight finalists of 2023 Woolmark Prize

Irish fashion designer Robyn Lynch is one of eight finalists announced for the 2023 edition of The International Woolmark Prize, an award that celebrates fashion talents working with Merino wool. The other seven finalists are Paolina Russo from the UK; Rhude from the US; A. Roege Hove from Denmark; Bluemarble from France; Lagos Space Programme...

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Fashion

Woolmark highlights impact of synthetic fibres in new global campaign

The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...

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Business

Zalando joins Four Paws in call to stop mulesing in wool industry

Animal welfare organisation Four Paws has announced that e-commerce retailer Zalando has signed a ‘Brand Letter of Intent’ which will see it commit to transitioning toward 100 percent certified mulesing-free wool within their own brands by 2023. Mulesing, which involves the mutilation of lambs, is only practised in Australia and is often a...

Fashion

Victoria Beckham links with Woolmark for traceable knitwear collection

Luxury fashion brand Victoria Beckham has teamed up with The Woolmark Company to launch a knitwear collection for women and children. It is the first end-to-end traceable collection by the British label, and can be traced from five Australian wool farms. Launching this month, the collection comprises polo and crewneck sweaters, V-neck cardigans,...

Fashion

Giesswein launches world's lightest Merino wool sneaker

Family-run footwear brand Giesswein is claiming to have launched the world's lightest Merino wool sneaker with its latest product launch. The new Giesswein ‘Wool Sneaker’ is only 160g, almost half the weight of an average running shoe, and the equivalent to 100 paper clips, 150 jelly beans, 160 feathers or even 800 raindrops explains the brand....

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Fashion

Merino Wool ‘could be a solution for global microplastics problem’

Merino wool, a natural fibre grown by Merino sheep in Australia and championed as a sustainable alternative to synthetics, does not contribute to the issue of microplastics in our oceans, according to new research from The Woolmark Company. The 'Microfibre Pollution and the Marine Biodegradation of Wool' study found that both untreated and...