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DressX raises 15 million US dollars in Series A round

Digital fashion retailer DressX has raised 15 million US dollars in a Series A round led by Greenfield Capital with participation from Slow Ventures, Warner Music Group, Red Dao, and other investors. The funds raised will allow the company to “scale its vision of the future of fashion,” explained DressX in a statement, as it looks to improve the...

15 Mar 2023

Fashion

Charles & Keith taps virtual K-pop artist for The Sandbox virtual world

Footwear and accessories brand Charles & Keith is expanding its presence in the metaverse world, with its first virtual world, CharlesKeithHaus, on The Sandbox platform and has tapped virtual K-pop artist Apoki to appear. The virtual world is modelled after the retailer’s spring/summer 2023 campaign ‘State of Play’ and is curated to reflect the...

13 Mar 2023

Business

Aéropostale enters metaverse with digital brand experience

Retailers still can’t get enough of the metaverse as they continue to enter into digital spaces in order to connect with the young, tech-savvy consumer. The latest to embark on this journey is Aéropostale, which has teamed up with MetaversePlus to design, develop and expand its presence in Web3. Established together with the brand’s owner,...

10 Mar 2023

Fashion |Technology

Deloitte helps brands deliver metaverse experiences

Global audit and advisory firm Deloitte has launched an immersive experience platform in partnership with technology provider Vatom. The two companies have created a tangible experience to enable brands (and other businesses) to build virtual spaces for their customers, partners and employees. In essence, they have made the Metaverse accessible....

6 Mar 2023

BusinessFeatured

The start of 2023 has proven to be shaky for the metaverse, but what is holding it back?

The metaverse buzzword has been inescapable in recent years, shimmying its way into almost every industry, and particularly dictating the way in which fashion brands are beginning to approach young consumers. From digital collection drops to virtual store openings and immersive online environments, the sector has been explored in almost every...

14 Feb 2023

BusinessFeatured

Burberry check trademark rejected for web3 virtual goods

Burberry applied to trademark its signature check for the metaverse, but faced a partial rejection. The European Union Trademark Office (EUIPO) did not accept Burberry’s iconic red, black and white stripes on a beige background, as being sufficiently ‘distinct’ for certain product classes. Burberry intended to trademark goods in class 9, which...

13 Feb 2023

FashionFeatured

Hermès wins MetaBirkins Trial

Hermès has won its infamous MetaBirkin case, with an American federal court citing artist Mason Rothschild's sale of NFTs infringed Hermès trademarks, even in the digital realm of a largely unregulated metaverse. A jury of 9 persons awarded damages of 133,000 dollars in favour of Hermès, which included profit of NFT sales and 23,000 dollars for...

9 Feb 2023

Business

Yves Saint Laurent files series of metaverse trademarks

Yves Saint Laurent has filed for a number of trademark applications hinting that the French luxury brand could be next in line to join the metaverse. According to the trademark applications, YSL is setting out to cover its name and logo within the realm of non-fungible token (NFT) and metaverse. The applications mainly centre around beauty and...

30 Jan 2023

Fashion |Interview Featured

Korean Wave sweeps digital realm with KOCCA's Metaverse Fashion Festival

A handful of Asian countries are already set on establishing themselves as frontrunners of the virtual realm, in keeping with the interests of their digitally-advanced consumers that have swiftly taken to various progressive online shopping methods, like livestreaming and virtual stores, in comparison to those of other countries. This rings...

27 Jan 2023

Business

L’Oréal makes minority investment in metaverse startup Digital Village

Beauty giant L’Oréal has announced a minority investment in metaverse platform and NFT marketplace Digital Village through its venture capital fund, Business Opportunities for L’Oréal Development (BOLD). The investment will be the first of its kind by L’Oréal in the metaverse and Web3 space, as well as the first to be part of its recently...

13 Jan 2023

Business |Technology Featured

Widespread adoption of Meta's metaverse is yet to take off

It has been well over a year since Facebook became Meta. The social media giant announced the name change amid a flurry of corporate crises and scandals, but mainly to represent itself as a broad spectrum of technology applications rather than ‘just’ a social media platform. Meta promised to be a pioneer in the metaverse realm, where the near...

3 Jan 2023

Business

Metaverse could experience a ‘winter’ at beginning of 2023

‘Metaverse’ was the buzzword for 2022, appearing in nearly every established brand’s marketing strategy and causing an eruption of digital fashion collections and events to grace the industry as a whole. However, as 2023 begins to unravel, the development of this digital space could actually be slowing down, as it potentially fails to live up to...

3 Jan 2023