Metaverse news and archive

DressX launches first Roblox game together with Puma

Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...

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Business|ANALYSIS

Digital art also has legal limits: Mango condemned for rights infringement in NFTs

The Provincial Court of Barcelona issued an unprecedented ruling in the Spanish legal landscape, condemning the fashion group Mango (Punto Fa, S.L.) for the unauthorised exploitation of works of art in digital format. The ruling, issued by Section 15, specialising in commercial matters, established for the first time in Spain the infringement of...

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Business

Meta outlines 2025 vision

Meta's direction for 2025 signals significant implications for digital fashion marketing and e-commerce strategies. According to The New York Times, CEO Mark Zuckerberg recently addressed 70,000 employees, outlining the company's focus on artificial intelligence, data center expansion, and metaverse development, following a strong financial...

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Business

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

Retail

Harrods to host multisensory cinema experience

Xydrobe, a VR cinema pioneer, will host a multisensory experience on the 5th floor at Harrods commencing in June. The company is set to unveil a cutting-edge virtual reality cinema at the luxury department store, will seat up to 20 guests and feature monthly changing 4D brand experiences. Xydrobe is a company that collaborates with luxury brands...

Fashion

LoveShackFancy launches pop-up shop on Roblox

New York-based fashion, lifestyle and beauty brand LoveShackFancy has teamed up with Stratosphere Studios to launch an immersive pop-up shop on the metaverse platform Roblox. The activation will run in Roblox’s ‘Family Life’ shopping district until April 8, and brings LoveShackFancy's feminine, whimsical aesthetic and charm to the metaverse. The...

Fashion|OPINION

Is fashion's love affair with the metaverse over?

The diminishing enthusiasm of the fashion industry for the metaverse appears to align with a broader trend, where companies are increasingly directing their focus towards generative AI rather than the realms of immersive internet and digital avatars. Data from S&P Global Market Intelligence Kagan shows funding rounds involving 278 metaverse...

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Business

Mango wins NFT copyright case in Spanish courts

In a significant legal development, Mango emerged victorious in a lawsuit filed by the Spanish copyright society VEGAP for copyright infringement. The lawsuit pertained to the generation of NFTs (Non-Fungible Tokens) based on the artistic creations of three highly regarded Catalan artists which Mango showed in the US. For the opening of a Mango...

Retail

Mango enters Roblox as it strengthens digital innovation

Mango is reinforcing its commitment to digital innovation through its entry into Roblox, an immersive platform with over 70 million daily active users. The company has inaugurated its inaugural virtual store within the Outfit Shopping Mall on Roblox, where users can purchase Mango Teen digital garments and products for their avatars. Teaming up...

Fashion|In Pictures

MCM unveils virtual store on the Caliverse

German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024. MCM teased its new virtual shop set to launch on Caliverse during the 2024 Consumer Electronics Show, which it states will "break down boundaries" and allow users to...

Fashion

Gamefam report: Importance of virtual merchandise underlined

While 2022 proved to be a strong year for the virtual realm and its definitive metaverse platforms, the existence of such digital worlds were brought into question at the beginning of the year when the sector’s biggest players – namely Meta and Microsoft – began initiating U-turns in their adoption of the technology. Despite this, open-world...

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Fashion|Opinion

Fashion tech: In 2023 the metaverse took a back seat

When the world was housebound during the pandemic, all things digital stepped to the fore. Not a week went by without a fashion brand launching a digital activation, aiming to build communities in the ether via augmented reality, virtual reality, or any other Web3 application, all to appeal to our avatars and seek revenue via new digital...