Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, will now also be taking on the new role of chief executive officer for the house’s Gucci Vault and Metaverse Ventures. From November 1, Triefus will oversee emerging opportunities for brand expansion and scaling the luxury brand’s metaverse and gaming...
Zara has once again unveiled a metaverse-based project with the launch of its new Y2K Creatures collection consisting of both digital and physical products. Many of the pieces have originated from open world platform Zepeto, with some inspired by Zara’s first digital creations while its physical versions were created after. In a release, the...
27 Sept 2022
The future of shopping is coming. A physical portal into the world's first virtual shopping universe, called xydrobe, is launching in 2023. What is a xydrobe? Developed for Web3, the xydrobe is a digital landscape enhanced by VR where real products can be shopped and purchased. Inside the seasonal landscape of a xydrobe are branded concessions...
23 Sept 2022
While the metaverse is seeing an influx of fashion brands take to its digital sphere, the beauty sector is arguably a little behind on adopting the innovative, emerging tech, with only few daring to venture into this relatively unknown space. In an attempt to alleviate some of the hesitancy surrounding entry into the metaverse, digital brand...
Fashion and design school Istituto Marangoni has hosted a phygital Talents Fashion Show at the Museum of the Future in Dubai to celebrate the opening of its new campus in the country. The Talents Fashion Show featured work from a selection of five students of the Fashion Design courses at Istituto Marangoni. The student fashion show included a...
22 Sept 2022
Chinese e-commerce company Alibaba is set to celebrate five years of its Tmall Luxury Pavillion, an online shopping platform for luxury brands, with the launch of digital experiences. To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using...
The ‘phygital’ concept is a one being rapidly adopted by brands, retailers and designers alike, and sees the merging of physical and digital activations, such as in-person events shown in the digital world or vice versa. Its integration into various marketing strategies has been adopted by a number of big name brands, including Tommy Hilfiger,...
With a new logo and eyes on the metaverse, Tommy Hilfiger returned to New York's Fashion Week, presenting a collection that seeks to reinvent his brand. The American designer had not shown a collection on the catwalks of New York in three years, among the heavy-hitters including Ralph Lauren and Calvin Klein who opted out. "We started the brand...
12 Sept 2022
For its 60th anniversary, the Council of Fashion Designers of America (CFDA) will be making its first steps into the metaverse and Web3 world with an exhibition and collection of non-fungible tokens (NFTs). The initiative comes as part of a collaboration with metaverse platform The Sandbox, with support from Polygon Studios and creative...
9 Sept 2022
LA-based modelling agency Photogenics has announced the launch of a new Avatar division, allowing brands to further explore the digital world while enabling models to monetise their careers beyond the physical. Engineered alongside designers Nina Hawkins, also known as Ninocence of Lilium Labs, and Horizon Lab’s Sage Morei, with the help of John...
A new report on market opportunities in Metaverse platforms suggests digital asset marketplaces could be valued at 224.9 billion dollars by 2027. In the "Metaverse Market by Technologies, Platforms, Solutions and Applications in Industry Verticals 2022 - 2027" report by Research and Markets, blockchain solutions supporting the Metaverse could...
5 Sept 2022
Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform. The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette. The line will be...
1 Sept 2022
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