Roblox, the online gaming platform and game creation system, has had a record year. Its global community grew from 32.6 million to nearly 50 million daily active users across 180 countries with the median daily active user visiting 40 unique experiences over the course of 2021. The fashion industry got on board, too, with users looking for...
27 Jan 2022
Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...
21 Jan 2022
Right on the heels of the duo’s Re-Nylon collection drop, Adidas and Prada have unveiled a new collaboration, this time taking to the metaverse. In what is now the third edition of their partnership, the sportswear brand and luxury label have introduced the new Re-source project, consisting of a non-fungible token (NFT) collaboration that will...
The fashion industry is quickly embracing the metaverse, with digital fashion and virtual commerce (v-commerce) a new channel for revenue. Users in the metaverse will be able to carry items like clothing, accessories, and home decor from one platform to another (for example, from the game world of Fortnite to Meta’s universe), says Forbes....
20 Jan 2022
Harper and Scott, the creative agency that has developed a number of notable merchandise lines and private retail goods, has announced a new digital-focused division in its company, H+S Meta. The virtual extension of the business looks to bring the company’s customer experiences into the metaverse, as it looks to explore branded assets such as...
17 Jan 2022
Selfridges is the latest fashion company to step into the metaverse as it announces it has begun selling NFTs in its physical stores. The iconic British department store chain says it is the first retailer in the world to sell fixed-price NFTs over the counter. The company will sell over 1,800 NFTs ranging from around 2,000 pounds to over...
14 Jan 2022
New York - Online platforms that are precursors of the metaverse vision for the internet's future are already serving as workrooms to develop products destined for real-life sale. From sneakers sketched in the virtual world but produced in the real one, to designers who preview clothes on avatars before making them -- the barrier between digital...
13 Jan 2022
The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...
12 Jan 2022
Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. The digital platform, which can be activated from any desktop, takes users through P&G’s responsible beauty values using immersive video content and offers...
6 Jan 2022
Although various media reports claim otherwise, H&M will not open a store in the metaverse. A spokesperson for H&M confirms to FashionUnited that there has been a misunderstanding and that it will not open a store on the metaverse platform Ceek City. Earlier this week, the misunderstanding arose because platform Ceek City showed a virtual store...
5 Jan 2022
Hermès has sent a cease and desist letter to artist Mason Rothschild, the creator of the MetaBirkin. The digital and virtual Birkin is an homage to Hermès’ famous bag, where Rothschild created over 100 individual Birkin-inspired NFTs simulated with faux fur and array of colours and graphics. Note the bags are not created by Hermès, nor are they...
30 Dec 2021
Digital fashion platform DressX, together with web3 studio Kollectiff, has revealed a limited edition Metahelmets collection as part of The Metaverse Travel Agency (The M.T.A). Owners of the Metahelmets can wear them an unlimited number of times via DressX’s augmented reality (AR) app, with the first styles already available to purchase through...
21 Dec 2021
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