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MFW Men's SS26 showcased a “lifestyle-led approach to dressing”

Milan Men’s Fashion Week spring/summer 2026, which took place from June 20 to 24, was “less about trends and more about lifestyle,” according to Simon Longland, fashion buying director at Harrods. “With several key players absent from the official schedule, this edition of Milan Men’s Fashion Week relied heavily on presentations,” said Longland...

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Business

Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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