MFW news and archive

Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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Fashion

MFW AW25 collections were cautious, according to Harrod's buying director

Milan Fashion Week (MFW) autumn/winter 2025 collections were more cautious than bold, according to Simon Longland, buying director – fashion at Harrods, following the “refined impact” from designers at London Fashion Week. “The mood of Milan Fashion Week felt like a direct continuation of the menswear AW25 collections presented in January,” said...

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Fashion

Identity crisis and creative transitions at Milan Fashion Week

The saying “the show must go on” originated in the 19th-century circus industry, but it could just as easily apply to fashion, where even the absence of what was once an integral part of any brand – its creative director – no longer seems to be a fatal disruption. At least in theory. Design teams are often tasked with bridging the gap between...

Fashion|In Pictures

In Pictures: David Koma's Blumarine debut show

Georgian-London based designer David Koma made his Milan Fashion Week debut as creative director of Blumarine. His AW25 collection is characterised by "dark romance." A recurring motif throughout the collection was the thistle, a symbol of protection and vulnerability, incorporated through crystal appliqués and silver detailing. Blumarine,...

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Fashion

Milan Fashion Week: Fame for Fendi, setbacks for Gucci

Milan Fashion Week continued on Thursday against a backdrop of reshuffling in the creative direction of prestigious fashion houses. Among them, Fendi, which captivated audiences with an anniversary show paying tribute to its roots, and Gucci, which is still in the midst of a crisis. And the shake-ups in the fashion world continue: On Wednesday,...

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Business

Milan Fashion Week kicks off tomorrow amidst uncertainty over the global economic picture

As Milan Fashion Week officially commences tomorrow, February 25th, with 56 physical and six digital runway shows, 65 presentations, and 23 events, the figures from the National Chamber of Italian Fashion's Fashion Economic Trends report offer a snapshot of the sector and insights into what the coming months may hold. Whispers of a potential...

Fashion

Milan Fashion Week prepares for a season of change

Milan Fashion Week’s Autumn/Winter 2025-26 womenswear schedule, released in draft form by the Camera Nazionale della Moda Italiana, signals a season of transition and milestone moments. Running from February 25 to March 3, the lineup includes 54 physical shows and five digital presentations. Gucci will open proceedings with its first co-ed show,...

Fashion

Milan Men's Fashion Week kicks off

Madrid – With more notable absences than the presence of new prominent names, this Friday marks the start of a new edition of Milan Men’s Fashion Week. A catwalk that, despite everything, will once again attract the attention of all professionals linked to the world of fashion, throughout the celebrations that will last from January 17 to 21,...

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Fashion

SS25 on social media: Is less really more?

Amidst the economic turbulence of the luxury sector, it was not the seemingly endless creative director changes or Alessandro Michele’s Valentino debut that drove SS25. Instead, brands and their marketing departments were faced with the challenge of either becoming creative with fewer resources or questioning established rules. Alongside these...

Fairs

New Italian trade fair to host first B2C fashion and music format

In a joint venture aiming to break new creative ground, Fiera Milano and M. Seventy's Massimiliano Bizzi have announced 'Purple-Sign of the Times', Milan's first combined fashion and music consumer event, set to launch in September 2025. The three-day exhibition at Milan's Rho complex represents a strategic departure from traditional trade show...

Fashion

MFW SS25 Top colour combinations

MFW SS25 designers played down the usual sexy looks in favor of something more demure but still ultra feminine. They pumped up the optimism with colour combinations that focused on dopamine shades of orange, pink and blue. On the other hand, perhaps with the ‘Corpcore’ trend in mind, neutral and darker tones like brown were also on display. ...

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Video

Video: Ferragamo SS25

Watch Ferragamo’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Ferragamo on their brandpage