MILLENNIALS news and archive

2023 Millennial Survey reveals post-pandemic spending habits

The investment bank Roth MKM published its proprietary 2023 Millennial Survey last week, displaying trends, spending patterns and favourite brands of various categories. Managing director and head of consumer investment banking at Roth MKM Paul Zaffaroni sums up in a release: “Health and wellness and convenience have become more important for...

13 Mar 2023

FashionFeatured

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

19 Dec 2022

RetailFeatured

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...

27 Aug 2020

RetailFeatured

Young British shoppers embracing 'buy, sell, mend, swap, rent' mentality

Young British shoppers are looking for ways to increase the lifecycle of their clothing, by selling, mending, swapping and renting them, according to new research. Last year, 52 percent of UK shoppers aged 25-34 bought secondhand clothes, compared to an average of 43 percent, while 50 percent sold their unwanted clothes, compared to 35 percent...

24 Jan 2020

Video

Video: Meet the millennial disrupting sneakerhead culture

Sophia Altholz, founder and creator of SophDawg, always thought of herself as a doodler and drawer. She took this hobby and turned it into a passion. Using a questionnaire to learn more about a customer, she creates custom sneakers with colorful characters and designs. Source: Insider, YouTube.

25 Jun 2019

FairsFeatured

China’s fashion industry struggles to target millennial shoppers

Shanghai - While China is on course to surpass the US as the world’s biggest clothing market this year, the future of the country’s fashion industry is still uncertain. Chinese fashion companies have yet to figure out how to appeal to millennials and succeeding generations as labor costs increase the pressure to automise production and adjust...

19 Mar 2019

Video

Video: Why Millennials Love Gucci

Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything...

18 Dec 2018