Mintel news and archive

Coronation to boost ‘made in Britain’ products

With the UK celebrating the first coronation of a monarch in almost seventy years next month, market intelligence agency Mintel states that the regal affair will drive demand for all things British, especially among the nation’s young. Its research found that just under half (45 percent) of consumers say the coronation makes them feel more...

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Social commerce soars in the US but security and trust still a concern

The Covid-19 pandemic has accelerated consumer adoption of online shopping, including shopping on social media, with more than a third (39 percent) of US shoppers stating that they have made a purchase on social media and would do so again. New research from Mintel reveals that 61 percent of 25-34-year-olds buy on social media, while 81 percent...

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Mintel forms strategic partnership with Pathmatics

Market intelligence agency Mintel has announced that it is forming a “strategic partnership” with Santa Monica-based marketing intelligence platform, Pathmatics to offer advanced marketing analytics for digital channels. The partnership it adds will arm Mintel’s expertise in direct mail and email marketing with Pathmatics’ digital expertise to...