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Mister Spex’s Black Friday campaign drives 30 percent LFL sales growth

Mister Spex, Europe’s omnichannel optician, during its Black Friday 2024 campaign, saw like-for-like sales in its German stores growing by over 30 percent compared to the same period in 2023. The company said that the strong performance was driven by increased foot traffic and precisely targeted marketing efforts, underscoring the importance of...

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