ModCloth news and archive

Virtual fitting room market forecast to double by 2025

The global virtual fitting room market is forecasted to grow from 3 million dollars in 2019 to 6.5 million dollars by 2025, according to new research by Valuates Reports. The rise in online shopping is driving the growth of the virtual fitting room market size, with the new technology looking to decrease the exchange and return rate, and enhance...

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Retail

ModCloth returns to Europe

Vintage inspired apparel brand, ModCloth, has relaunched its shipping in Europe. The e-commerce retailer stopped shipping to European markets in May 2018, because of the General Data Protection Regulation (GDPR) program launched. Go Global Retail acquired ModCloth at the start of the year and has supported the company to become GDPR compliant,...

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Fashion

In The Style joins war on airbrushing

Manchester-based e-tailer In The Style has pledged to stop retouching photos of its models in all its imagery, including on its website and any original content on its social media channels. The new pledge was announced alongside the launch of the brand’s new #ITSjustgotreal campaign, featuring nine In The Style ambassadors including Love Island...