Young, urban women in Afghanistan are increasingly ditching the all-enveloping blue burqa with a face mesh that has become a symbol of the Taliban's oppression of women. Since their return to power in 2021, the Taliban have imposed an ultra-strict vision of Islamic law, modelled on their previous rule from 1996 to 2001. But while women must...
19 Mar 2025
Women in Tajikistan are being advised by the government to dress more "Tajik-style" and not wear either revealing Western clothes or Islamic head coverings -- supposedly to reinforce national identity. Some in the secular Muslim country are speaking out against the advice, including from President Emomali Rakhmon as well as in the form of a...
6 Mar 2025
Since its launch in 2018, Club L London has had to face an unlikely plethora of challenges in its pursuit of market share. Yet, its recent expansions, both in team and geographically, paint a different picture. And yes, while indeed challenged, the online fashion retailer has continued to grow in the backdrop of it all. What started out as a...
23 Jul 2024
Called “one of the boldest fashion trends globally” by Ozlem Sahin Ertas, CEO of Modest Fashion Weeks by Think Fashion Co, the influence of modest fashion on mainstream wardrobes is set to grow. Fashion United has put together the latest trends spotted at Istanbul Modest Fashion Week 2024 (IMFW24), which took place from 25th to 27th April. The...
28 May 2024
Regardless of one’s reason for covering up - protection from a harsh environment or unwanted attention, personal or cultural reasons - modest fashion has been around since the beginning of fashion and is in every person’s wardrobe - if they call it ‘modest’ or not. “Modesty is a way of living more than a fashion statement. Every single...
20 May 2024
The Modest Fashion Weeks by Think Fashion Co event series took place for the ninth time this year and has made a name for itself in almost a decade. The event, which can take place twice a year, began in 2016 in Fişekhane Gallery in Istanbul and was held in London (2017), Jakarta (2018), Dubai (2017, 2019, 2021), Amsterdam (2019) and Riyadh...
16 May 2024
While body-con, sheer and cut-outs continue to dominate fashion trends, stylist and designer Deborah Latouche placed a spotlight on her emerging luxury modest fashion brand Sabirah with a collection inspired by Dynasty’s Dominique Devereux during London Fashion Week. “Ever since I became a Muslim, I’ve found it difficult to find clothes I liked,...
23 Feb 2024
Luxury modest fashion brand Lanuuk has unveiled its debut sportswear collection, offering premium activewear that provides “modest coverage without compromising on fashion and functionality”. Lanuuk Athletic has been designed to bring “variety and versatility to the modest activewear industry,” explains the brand, after founders Ayesha Mahomed...
16 Nov 2023
No doubt, shopping for clothes can be a daunting experience, especially for women when current styles and trends are too revealing - not everyone likes to flaunt everything all the time and in many cases - at the office for example - it may simply be inappropriate. Long considered a faith-based choice, modest fashion is gaining in popularity,...
20 Jul 2023
In an era of crop tops, the return of low rise jeans and generally barely there clothing trends, where do you even start looking for stylish covering clothes? Newcomer to the market Les the Brand has been hard at work for almost a year and has already managed to build a large community, but founders Leyla Mazouz and Esma Hmadouch are dreaming...
15 Mar 2023
While being a field of inspiration for many French designers, Morocco is now also setting up its own Fashion Week. The second edition took place on March 10 and 11, 2023, in Marrakech. The cosmopolitan event offered visibility to 17 designers, with the intention to make the Arab creations shine beyond the borders of their country. The event...
Istanbul - Halima Aden, the first supermodel to wear a hijab and pose in a burkini, has ripped up her lucrative contracts in an industry she feels lacks “basic human respect” and entered the world of modest fashion design instead. For the Somali-American who was born in a refugee camp in Kenya, it was a matter of preserving her self-worth and...
20 Sept 2021