NASCAR news and archive

Timberland Pro signs multi-year NASCAR partnership

NASCAR has named Timberland Pro its official protective footwear and official safety toe partner under a multi-year agreement. Financial terms were not disclosed. The first campaign under the deal, titled "First Turn, Last Lap, Repeat," launches this Monday. The partnership covers at-track signage, digital content and race weekend activations,...

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Fashion

Skechers partners with NASCAR race car driver Rusty Wallace

Skechers has partnered with NASCAR Hall of Fame driver Rusty Wallace. Wallace is set to star and drive in a men’s marketing campaign for the brand launching later this year. He will also drop the green flag for its men’s footwear featuring Goodyear Performance Outsoles. “When I was behind the wheel for 30 years, comfort in the car wasn’t always...