NBA news and archive

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Fashion|In Pictures Member

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

FashionMember

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

FashionFeatured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion

Canada Goose unveils first product co-designed with Shai Gilgeous-Alexander

Luxury outerwear brand Canada Goose has unveiled its first co-designed jacket with brand ambassador and basketball star Shai Gilgeous-Alexander. Dubbed the NBA’s most stylish player for his notorious charismatic style, Gilgeous-Alexander has co-designed a jacket with Canada Goose inspired by one of the luxury brand’s year-round favourite pieces,...

Retail|In Pictures

The Brooklyn Nets’ fashion brand Berō opens store

American basketball team The Brooklyn Nets has opened the first retail store for its private label merchandise brand, Berō, which debuted in December 2023. Located at the Barclays Center, the 200-square-foot storefront has been designed by the Brooklyn Home Company’s director of architecture, Stacey Walters, “to feel live-in and welcoming” and...

People

NBA’s Kyrie Irving becomes CCO and equity shareholder of Kicks Crew

Kyrie Irving, a professional basketball player for the National Basketball Association (NBA), has joined digital marketplace Kicks Crew as an equity shareholder and will further take on the role of chief community officer for the company. In a release, Kicks Crew said that the partnership was driven by “a mutual desire to democratise the sneaker...

BusinessMember

Foot Locker announces new multiyear partnership with NBA

Foot Locker has signed a multiyear partnership with the National Basketball Association (NBA), which sees the US sportswear retailer become an official league marketing partner in the US. The new partnership builds on the long-standing relationship between the two that dates back to 1999 and comes on the heels of the launch of Foot Locker's "The...

Fashion|In Pictures

Canada Goose teams up with streetwear designer Chris Gibbs

Luxury outerwear brand Canada Goose has tapped Canadian streetwear designer Chris Gibbs of Union LA to create a capsule collection in celebration of NBA All-Star 2023. The five-piece streetwear-style capsule collection is a modern take on classic Americana designs and patterns, “each crafted with the West Coast lifestyle in mind,” explains...

People

New York Knicks appoints first creative director, Ronnie Fieg

National Basketball Association (NBA) team New York Knicks has announced the appointment of Ronnie Fieg as its first-ever creative director. Fieg, the CEO and founder of sportswear company Kith, will be responsible for “building a community around the international brand”, the team said in an Instagram post, as well as developing an in-house...

Retail

NBA to open third European store in Paris

The National Basketball Association (NBA) and Fanatics, a digital sports platform and global provider of licensed sports merchandise, have announced they are opening the first NBA store in Paris this summer. The store will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris’s Latin Quarter and will mark the third...