New Balance news and archive

New Balance names Ger Wright as VP sales EMEA

Ger Wright has been appointed as New Balance’s vice president sales for the EMEA region. The executive announced her new position on LinkedIn, where she said she was “energised to be back in a brand leadership role”. Wright added that in the role she will work “alongside the team to capitalise on the momentum New Balance is creating and to take...

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New Balance UK improves turnover and profitability in 2024

New Balance Athletic Shoes (U.K.) Limited reported a strong financial year for the period ended December 31, 2024, with profit after taxation rising significantly to 143.9 million pounds, up from 114.4 million pounds in 2023. This performance was driven by a 16.3 percent increase in turnover and a marked improvement in profitability across its...

Fashion

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...

Retail|In Pictures

New Balance comes to Munich and rolls out store conccept further in Germany

New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...

Retail|In Pictures

New Balance reopens Oxford Street store with new retail concept

Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...

Fashion|In Pictures

New Balance expands ‘Made in UK’ collection

American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...

Fashion

New Balance stakes claim in trail running market with Mont-Blanc Marathon deal

New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...

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‘47 to create headwear and knits range for New Balance

Sports lifestyle brand ‘47 has announced its first multi-year licensing agreement with New Balance. As a part of the agreement, ’47 will produce lifestyle and performance headwear and knits for New Balance. The new designs, co-created by both brands, will launch in two drops, one on October 1, 2024 and one in early 2025. Commenting on the...

Retail

New Balance opens new consumer-centric retail concept in Edinburgh

Sportswear giant New Balance has unveiled a new store concept in St James Quarter, Edinburgh’s shopping district. At the heart of the ‘UCC’ concept is the brand’s mission to prioritise the customer, putting people at the centre of the experience instead of product, a press release said. With this in mind, the store’s interior includes features...

Fashion|MARKETING

New Loro Piana and New Balance sneaker collab to cost 1,500 dollars

At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...

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Just Can't Do It: Nike's ongoing strategy struggles

Nike, the global sportswear behemoth, is grappling with the aftermath of a series of strategic decisions that have led to significant market value erosion. The company's recent financial results, which saw 25bn dollars wiped from its market capitalisation in a single day, underscore the gravity of its situation. In a detailed analysis on his...

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Fashion

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...