New Era news and archive

New Era strengthens ties with F1 with Atlassian Williams Racing

British F1 team Atlassian Williams Racing has signed a multi-year partnership with American lifestyle apparel and headwear brand New Era, starting from the 2026 Formula 1 season. The move will see New Era designing and producing a full range of apparel, headwear, and accessories for the entire team, drivers, and fans, replacing Atlassian...

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Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

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Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

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Business

New Era acquires premium sports lifestyle brand '47

New Era Cap has acquired '47, a privately held premium sports lifestyle brand at an undisclosed amount. The combined company is expected to generate approximately 2 billion dollars in annual revenue. The company said in a release that uniting New Era and '47 brings together two family-founded brands deeply rooted in sport, fashion and culture...

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People

New Era Cap names Dao-Yi Chow as creative director

New Era Cap has announced the appointment of American fashion designer Dao-Yi Chow to vice president and creative director for the brand. As a part of his new role, the company said that Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era. With the unveiling of Brand New Era, set for...

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Fashion

New Era teams up with pro-BMX athlete Nigel Sylvester

Sports and lifestyle brand New Era has signed a multi-year collaboration partnership deal with pro-BMX athlete Nigel Sylvester. The deal will see Sylvester being a brand ambassador and creative advisor to New Era, bringing his “unique and authentic style to several upcoming projects”. The first collaboration is a newly designed New York Mets...

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Fashion

New Era and McLaren Racing extend partnership

Sports and lifestyle brand New Era has announced a new multi-year partnership extension with F1’s McLaren Racing to “deepen and expand” their decade-long relationship. In a statement, New Era confirmed that as well as continuing as McLaren Racing’s official headwear partner, its branding will also be featured on the helmets of McLaren Formula 1...

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Business|Interview

New Era: 2023 was a record year for Europe

The German-speaking countries are the most important market for US cap supplier New Era in the Europe, Middle East and Africa (EMEA) region. Digital direct sales increased by almost 50 percent compared to the previous year. New Era is capitalising on the growing popularity of US sports in Germany and is also using events such as the National...

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Fashion|In Pictures

Jay-Z’s Paper Planes teams up with NFL

Paper Planes, the lifestyle apparel and accessories brand founded by Shawn ‘Jay-Z’ Carter, has unveiled a collaboration with the NFL to celebrate youth flag football. The collaboration aims to celebrate the NFL Flag International Tournament taking place at the 2023 Pro Bowl Games in Las Vegas, where 10 teams from the UK, the US, Australia,...

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Fashion

Cycling brand Maap teams up with New Era

Australian cycling apparel brand Maap has teamed up with New Era to reimagine the cycling cap, blending fashion and cycling with the Stealth Performance Cap. The cycling cap has become a popular accessory amongst riders over the last 60 years with few design evolutions, explains Maap, until now. The brand has completely redesigned the cap in...

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Fashion

Havaianas unveils collaboration with New Era

Havaianas, the traditional brand of Brazilian flip flops and shoes for over half a century, is teaming up with New Era, as part of the cap brand’s 100 year anniversary. The exclusive collection, dubbed ‘Step into Joy’ features two flip flop prints, a bucket hat, a single colour 9Forty cap and a 9Twenty cap with four colour variations. All the...

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