Newbie news and archive

Kidswear brand Newbie to open tenth UK store in Bracknell

Swedish lifestyle brand Newbie, part of the Kappahl Group, will open its tenth UK store at The Lexicon in Bracknell on Thursday 10 July at 12pm. The first 100 customers will receive goody bags and cinnamon buns to celebrate the launch. Credits: Newbie Known for its sustainable and nostalgic designs, Newbie offers clothing for babies, children (0...

Retail

Newbie to open six UK stores during 2025

Swedish brand Newbie has announced plans to open six new stores in the UK throughout the course of 2025, bringing its store count in the region to 13. The label, owned by the Kappahl Group, is currently undergoing an international expansion plan, which zones in on establishing a presence in key markets to meet increased demand. The first of the...

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Retail

Swedish childrenswear brand Newbie expands in UK, three stores planned

Newbie, a Swedish children’s apparel brand, is cementing its commitment to the UK market with the opening of a store in London’s Canary Wharf. The location is set to open its doors on September 26, and will be followed by a further two physical stores in Brent Cross and Guildford on October 17 and 31, respectively. It will bring the brand’s...

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Business

Kappahl spins off Newbie as separate business unit, appoints Thomas Kusoffsky as VP

Kappahl is turning the Newbie brand into a separate business unit. To lead the new business unit, Thomas Kusoffsky has been appointed vice president of Newbie. Kusoffsky, who was previously the CEO of Smarteyes, the company said in a statement, will join Kappahl in the fall. The new organisational structure will be implemented from June 1, 2023....

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Business

Kappahl turning Newbie brand into a separate business unit

Swedish fashion company Kappahl Group has announced that its kidswear brand Newbie will be a separate business unit to optimise its full potential. In a statement, Kappahl said that the new business unit would be led by Thomas Kusoffsky, who has been appointed vice president of Newbie, with a new organisational structure for the brand to be...

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Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

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Business

KappAhl full-year sales up but gross margins take hit

Swedish fashion retailer KappAhl has reported a 3 percent increase in sales to 4.9 billion Swedish Krona (403 million pounds or 449 million euros) for the year to August, while gross margin fell to 59.5 percent from 61.8 percent last year. Full-year operating profit at the company fell to 168 million Swedish Krona (13.8 million pounds or 15.4...

Retail

Four new retailers sign space at Meadowhall as footfall grows

Four new retailers have signed leases at the British Land-owned Meadowhall shopping centre in Sheffield. Swedish lifestyle brand for children Newbie will be opening a 900-square-foot store, one of its first to open in the UK outside of London. Additionally, the Newbie summer bus, which acts as a mobile, digital and social showroom for the brand...

Retail

Newbie to open first two UK stores outside London

Newbie, the babywear chain of Swedish retailer Kappahl, will see its first two UK stores outside of London opening in August. The stores, in Sheffield and Milton Keynes, add to the brand’s fast-growing British portfolio. Since late 2017, Newbie has opened six physical stores as well as an online store in the UK. The brand also kicked off its...