NIFT news and archive

Nift names first-ever chief revenue officer

American technology company Nift, which connects commerce platforms to advertisers and brands to new customers, has named Saket Mehta as its first chief revenue officer (CRO), overseeing sales, business development and partnerships with enterprises and brands. Mehta, a fintech industry veteran, most recently served as vice president of global...

Fashion

NIFT fashion marketplace app relaunches with new design

On-demand fashion marketplace app NIFT (Need It For Tonight) has relaunched in London with a brand new user interface to improve the customer experience following feedback from its soft launch in June. NIFT, founded by duo Simone and Roxanne Oloman, is an on-demand clothing delivery app that offers consumers the chance to have clothing and...

Member

Business

Sizing up India - project IndiaSize measures people across the country for a better fit

It is hard to believe that a country with a population of almost 1.4 billion people could be ignored but when it comes to sizing, this is exactly what is happening. For decades, international fashion brands and retailers have been trying to tap the Indian market, some more successfully than others. A common mistake is to simply dump the clothes...