Nike news and archive

Nike to cut 1,400 roles as ‘Win Now’ strategy enters next phase

Sportswear giant Nike has confirmed another series of layoffs as it continues to move forward with its ongoing ‘Win Now’ turnaround strategy. The company confirmed to FootwearNews (FN) that approximately 1,400 operations roles have been cut across North America, Europe and Asia, representing less than 2 percent of Nike’s global team. The...

Culture|In pictures

Milan: Nike unveils “Air Lab” for design innovation

Nike and the Dropcity architecture centre are launching the “Air Lab” in Milan, a new innovation and experimentation hub for the creative scene. As part of Milan Design Week, the sportswear giant is currently offering a first look at the project. Nike announced on Sunday that it will be open to the public from autumn as a permanent part of...

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Nike faces class action over data breach allegations

Sportswear giant Nike is facing a class action lawsuit over its alleged failure to secure consumer information amid a data breach on January 21, 2026. The suit, filed with an Oregon federal court and reported on by WWD, was brought by complainant Maria Gomez who claimed that the company did not safeguard shopper details stored in its network,...

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Nike patent victory overturned in footwear dispute with Lululemon

US sportswear giant Nike has seen a jury verdict in its favour reversed by a federal judge in Manhattan, effectively nullifying a 355,450 dollars damages award against Canadian athleticwear company Lululemon USA Inc. (Lululemon). The decision, signed by district judge Arun Subramanian on March 24, 2025, follows a legal battle initiated in 2023....

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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

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Authentic reportedly eyeing Converse takeover amid Nike divestment speculation

US brand management giant Authentic Brands Group has reportedly expressed interest in acquiring Converse should Nike decide to divest the footwear label, according to a Bloomberg report. The media outlet stated that while no formal talks were currently underway, the interest from Authentic, the parent company of brands like Reebok and Champion,...

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Nike shifts from 'direct-first' to 'city-led' strategy amidst Q3 challenges

US brand Nike has reported financial results for the third quarter of fiscal 2026, ending February 28, 2026, revealing a period of strategic rebalancing. The company recorded revenues of 11.3 billion dollars, remaining flat on a reported basis compared to the previous year. On a currency-neutral basis, revenues declined by 3 percent. The results...

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Nike awarded 11 million dollars in counterfeiting and trade dress infringement lawsuit

A legal victory for Nike, Inc. A federal jury has awarded a total of 11 million dollars in damages to protect the trade dress of the Dunk model and against the global sale of counterfeit Nike products promoted through social media and influencer networks. Accusations concern counterfeiting and infringement of multiple iconic Nike trademarks An...

Fashion|In Pictures

U.S. Soccer unveils new team kits ahead of FIFA World Cup

With the US co-hosting the 2026 FIFA World Cup alongside Canada and Mexico this summer, U.S. Soccer has unveiled its 2026 national team kits with Nike, which have been designed incorporating player feedback to represent “the team’s identity”. For the first time, the kit design unifies all U.S. Soccer National Teams under one full visual...

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StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

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Nike names Cimarron Nix as chief sustainability officer

US sportswear giant Nike has promoted Cimarron Nix to the role of chief sustainability officer. Nix, who has already been with the company for over nine years, is due to relocate for the role, moving to Nike’s Oregon headquarters. The appointment was reportedly announced in an internal email from chief operating officer Venkatesh Alagirisamy,...

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Converse initiates restructuring and layoffs amid slumping sales

Employees at Converse have been instructed to work from home as the Nike Inc. brand begins a restructuring process that includes job cuts. According to a Bloomberg report, the reorganization will involve the creation of new roles and team reassignments for remaining staff. In a memo viewed by Bloomberg News, Converse chief executive officer...