Nike news and archive

Nike to reportedly cut more jobs

Nike (NKE) is planning another round of job cuts to help the company grow again, according to CNBC. The layoffs will affect fewer than 1 percent of Nike's office staff. It's not clear how many people will lose their jobs, but the EMEA region and Converse brand won't be affected. Back in February, Nike reportedly said it would cut 2 percent of...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

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People

Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry

Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...

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Business

Nike sues former collaborator Edison Chen for breach of contract

Sportswear giant Nike has taken legal action against its former collaborator Edison Chen, the founder of the brand Clot. In a lawsuit, filed Monday in Los Angeles’ federal district court, Nike requested to collect 126,615 dollars allegedly owed by Chen’s other company Juice for products it is said to have provided. Little is currently known...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

Retail

Nike Canada completes '25 and 25' store expansion project

Nike Canada has successfully completed its "25 and 25" project, an initiative to open 25 new partner stores across the country during its fiscal year 2025. Nathan Balmes, visual merchandising lead for Nike Store Partners Canada announced through the Nike's official LinkedIn page that the project was managed by a "small but mighty team"...

People

Nike's Jordan Brand names Santiago Arredondo EMEA vice president

Nike-owned Jordan brand has appointed Santiago Arredondo as the new vice president and general manager for Europe, the Middle East and Africa (EMEA). Arredondo announced his new role on Monday on the career network, LinkedIn. "I’m happy to share that I’m starting a new position as VP/GM Jordan EMEA at Nike!," he said. He has been active at Nike...

People

Converse names Nike veteran as new CEO

The president and chief executive officer of Converse, Jared Carver, has announced his departure from the footwear brand. He will be succeeded by Aaron Cain, a veteran at Converse’s parent company Nike. This is according to an internal memo, which was originally seen and reported on by Bloomberg and Reuters. FashionUnited has contacted Nike and...

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Business

Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Business

Nike's 'Sport Offense' strategy aims to reposition business after sharp revenue decline

Nike announced its financial results for the fourth quarter and full year, which concluded on May 31, 2025. The athletic footwear and apparel giant reported full-year revenues of 46.3 billion dollars, marking a 10 percent decrease on a reported basis. The fourth quarter similarly saw a downturn, with revenues reaching 11.1 billion dollars, down...

People

Disney taps Nike exec as SVP, global marketing of consumer products

Nike’s global vice president and general manager of its Virtual Studios and ‘.Swoosh’ brand, Ron Faris, has exited the sportswear giant after nine years. He has been tapped by Walt Disney Studios to lead the global marketing of its consumer products division. In his new role, senior vice president of global marketing for Disney Consumer...

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Business

Nike and Shoe Surgeon settle trademark dispute

Sportswear giant Nike has secured a permanent injunction against the Shoe Surgeon. The duo entered a confidential agreement to settle a trademark infringement and counterfeiting case, initially filed by Nike, as well as a defamation counterclaim sought by the Shoe Surgeon. A proposed judgement has been filed with the US District Court for the...