Nike news and archive

Nike ACG launches Picklejus trail shoes with Goatek technology

ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...

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Executive changes at Nike: Jane Ewing appointed chief commercial officer

US sportswear giant Nike has announced a change to its senior leadership team with the appointment of Jane Ewing as executive vice president and chief commercial officer, effective September 7, 2026. Ewing will report directly to Nike president and chief executive officer Elliott Hill and will join the company's senior leadership team. In her...

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Lululemon faces California lawsuit over alleged 'phantom discount' pricing

Canadian athleisurewear giant Lululemon has been sued in California over allegations it used misleading reference pricing on products sold through its website. According to Modern Retail, the lawsuit, filed in Los Angeles Superior Court by consumer Annette Cody, claims the activewear retailer displayed "fictitious regular prices" alongside...

FashionPress Release

Nike launches 'Studio Fleece': the ultimate uniform for the everyday athlete

US sportswear brand Nike has introduced Studio Fleece, a new collection of everyday sportswear for women built around refined proportions, high quality finishes and versatile styling. The range includes crew neck sweatshirts, quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants. The collection draws on feedback from more...

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Who is Heidi O'Neill? Inside the career behind Lululemon's big bet

Heidi O'Neill spent nearly three decades at Nike, helped grow its women’s business into a multibillion-dollar engine, and was pushed out when new CEO Elliott Hill reorganized the leadership team. She will become Lululemon’s CEO on September 8, inheriting weak North American sales and a founder, Chip Wilson, who has publicly said she is not the...

FashionPress Release

Nike and FC Barcelona present second Kobe collection

US brand Nike has unveiled the second kit and the Kobe x FC Barcelona collection for the 2026-27 season, according to a press release. The collection unites the Kobe Sheath logo and the club's crest for the second consecutive season. According to Nike, the kit is inspired by the basketball player Kobe Bryant. Details include a texture inspired...

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Jury orders Nike to pay over 7.5 million dollars in discrimination case

A federal jury in Portland has found that Nike discriminated against a former female engineer by paying her less than her male colleagues and promoting her more slowly, in part because of her sex. The verdict, returned on Wednesday, orders the sportswear company to pay more than 7.5 million dollars. As Oregon Public Broadcasting (OPB) reported,...

Fashion|In Pictures

Nike launches running collection with Keely Hodgkinson

Keely Hodgkinson, one of the stars of Team GB’s athletics squad, has collaborated with sportswear giant Nike on her first signature athlete pack. The middle-distance champion, who won the 800-metre gold medal at the 2024 Paris Olympics, has designed a collection of apparel and footwear that reflects her “elegant style” and offers elevated...

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How Messi carried Adidas ahead of Nike in sportswear's media race

Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...

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7-Eleven sues Nike over allegations of brand identity imitation

Convenience store giant 7-Eleven has sued Nike over claims that the sportswear giant copied its signature tri-colour stripe branding for a new sneaker design. The filing specifically pertains to Nike’s use of an orange, green and red stripe feature seen on its incoming Air Max 95 sneaker, scheduled to release on July 11, typically referred to as...

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Nike sees consumers under pressure worldwide

US sportswear group Nike Inc. sees a gloomy mood in the sportswear market overall, despite a business boost from the World Cup. “Our customers are under pressure around the world, and that is being felt in the sportswear business,” said chief financial officer Matthew Friend during a conference call with analysts. Three months ago, Nike had...

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Adidas versus Nike: Guerilla marketing ahead of DFB switch

Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...