Nike news and archive

Converse initiates restructuring and layoffs amid slumping sales

Employees at Converse have been instructed to work from home as the Nike Inc. brand begins a restructuring process that includes job cuts. According to a Bloomberg report, the reorganization will involve the creation of new roles and team reassignments for remaining staff. In a memo viewed by Bloomberg News, Converse chief executive officer...

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Business

US government agency accuses Nike of anti-White discrimination

New York - A US government agency on Wednesday asked the courts to enforce a subpoena against Nike, accusing the sportswear giant of discriminatory practices against White people. Nike “has failed to provide all the requested information,” wrote the Equal Employment Opportunity Commission (EEOC) in a document asking a Missouri court to enforce a...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

Fashion

Nike relaunches All Conditions Gear brand, plots Beijing store

Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...

Fashion|In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

Retail

NikeSkims opens pop-ups in London and Paris

Months after its highly anticipated launch, NikeSkims is venturing into retail with the launch of a series of pop-up experiences, each extending its identity. The first location the brand has tapped for a temporary space is Selfridges in London, where it will host a pop-up until March 5. The site will offer a curated selection of footwear,...

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Elliott Hill leads Nike turnaround amid cyber attack and workforce adjustments

US sportswear leader Nike has confirmed it is investigating a potential cybersecurity incident following claims by an extortion group that it has leaked a significant volume of internal data. The disclosure coincides with reports that the retailer is reducing its workforce by approximately 775 roles at distribution centres to accommodate...

People

Nike announces leadership changes across key global regions

US sportswear company Nike has unveiled a series of executive transitions within its senior leadership team as the business seeks to accelerate its ‘Sport Offense’ strategy and streamline global operations. The changes affect leadership positions across Europe, Middle East and Africa (EMEA), Greater China, and Asia Pacific and Latin America...

Fashion

StockX’s predictions for 2026: Nike’s comeback and sports events dominate

The resale market for collectibles and sportswear experiences robust growth in 2025, fueled by standout releases and product innovations that boosted the secondary market. Resale marketplace StockX reported that nearly 200 brands, from industry leaders to independent labels, set new all-time annual sales records on its platform. The shift...

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Business

Nike quietly offloads virtual sneaker subsidiary RTFKT

Sportswear giant Nike has sold RTFKT just over a year after it shuttered the virtual sneaker subsidiary. The move comes as the company continues to refocus on its sportswear business under the guidance of chief executive officer, Elliott Hill. Nike confirmed the news in a statement initially issued to The Oregonlive, in which it said the sale,...

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Apple CEO Tim Cook secures three million dollars in Nike shares

Tim Cook, the chief executive officer of tech firm Apple, has snapped up shares in Nike valued at around three million dollars, nearly doubling his stake in the US sportswear giant. An SEC filing showed that Cook, who has served on Nike’s board since 2005, secured 50,000 shares at 58.97 dollars each, bringing his number of shares to 105,000, as...

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Nike navigates multi-year turnaround with mixed Q2 results

Nike, Inc. announced financial results for its second fiscal quarter ended November 30, 2025, revealing a complex landscape of modest top-line growth and significant bottom-line pressure as the company navigates a multi-year turnaround. Total revenues reached 12.4 billion dollars, representing a 1 percent increase on a reported basis but...