Nike news and archive

Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Business

Nike's 'Sport Offense' strategy aims to reposition business after sharp revenue decline

Nike announced its financial results for the fourth quarter and full year, which concluded on May 31, 2025. The athletic footwear and apparel giant reported full-year revenues of 46.3 billion dollars, marking a 10 percent decrease on a reported basis. The fourth quarter similarly saw a downturn, with revenues reaching 11.1 billion dollars, down...

People

Disney taps Nike exec as SVP, global marketing of consumer products

Nike’s global vice president and general manager of its Virtual Studios and ‘.Swoosh’ brand, Ron Faris, has exited the sportswear giant after nine years. He has been tapped by Walt Disney Studios to lead the global marketing of its consumer products division. In his new role, senior vice president of global marketing for Disney Consumer...

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Business

Nike and Shoe Surgeon settle trademark dispute

Sportswear giant Nike has secured a permanent injunction against the Shoe Surgeon. The duo entered a confidential agreement to settle a trademark infringement and counterfeiting case, initially filed by Nike, as well as a defamation counterclaim sought by the Shoe Surgeon. A proposed judgement has been filed with the US District Court for the...

Fashion

Vogue launches year-long social initiative alongside Ebay and Nike

British Vogue has launched a new editorial and social initiative alongside Ebay and Nike that hopes to delve into fashion through a cultural lens, exploring its impact on transformation and inclusion across workplaces and communities. Dubbed ‘Vogue Values’, the year-long project aims to spotlight four topics–sustainability, women’s health,...

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Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

People

Nike promotes Tony Bignell to chief innovation officer

Just days after announcing the upcoming retirement of longtime chief innovation officer John Hoke, Nike appears to have found his successor. According to an internal memo cited by Women’s Wear Daily, Tony Bignell, currently vice president for running footwear, has been promoted to chief innovation officer. FashionUnited has contacted Nike for an...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

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Nike continues leadership overhaul with new chief communications officer

Sportswear giant Nike has named Michael Gonda its new executive vice president and chief communications officer as it continues to overhaul its leadership team. Gonda will join the US company from July 7, after which he will be responsible for leading the global communications organisation, overseeing all facets of the associated strategy, from...

People

Nike’s long-term chief innovation officer to retire

The chief innovation officer of Nike is set to retire. John Hoke, who has been with the sportswear giant for over 30 years, is reportedly stepping down from his role. This is according to an internal memo seen by Bloomberg, which said Hoke will remain with the company through October to complete some ongoing projects. A spokesperson for Nike...

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Business

Nike to raise prices in the US amid tariffs

New York - American sportswear company Nike will increase prices on many items in the US on June 1, the group told AFP on Wednesday. It did not link this decision to any particular factor, but it comes amid new tariffs. All children's products, items under 100 dollars, Air Force 1 trainers and Jordan-branded items that are not shoes are exempt....

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Redundancies within Nike’s technology department

Sportswear brand Nike has cut jobs within its technology department, a spokesperson confirmed to media platform FashionNetwork. Nike’s management team was also recently shaken up. Sources told the media platform that the redundancies mainly affect staff within the ‘strategic enterprise and corporate functions departments’. These departments...