Nudie Jeans news and archive

Nudie Jeans opens new ‘denim kiosk’ concept in London

Nudie Jeans has opened a new store in east London's Shoreditch, featuring a new ‘denim kiosk’ concept, as part of the Swedish denim brand’s international retail expansion plans, including further openings in the UK, Indonesia and New Zealand. The new modest-sized London store at 9 Club Row in Shoreditch sees the brand returning to East London...

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Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....