Olympic Games news and archive

LVMH's 150 million euro sponsorship deal for Paris 2024 Olympic Games: A high-stakes endeavor

LVMH, the multinational luxury goods conglomerate, signed a groundbreaking sponsorship deal worth approximately 150 million euros for the Paris 2024 Olympic and Paralympic Games. This is a first for the group, which, after sponsoring events at brand level, such as with Hublot for the 2022 World Cup, has now signed its first group-wide agreement...

Business

LVMH to sponsor Paris 2024 Olympics and Paralympic Games

French luxury conglomerate LVMH Moet Hennessy Louis Vuitton has signed on to become a premium partner of the Paris 2024 Olympic and Paralympic Games, which will include designing the prestigious medals. In a statement, LVMH said that its artisans from across the luxury group will contribute to the sponsorship deal, including Parisian jeweller...

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Peta calls for LVMH to ban fur and exotic skins ahead of Paris 2024 Olympic Games

With LVMH reportedly in the running to be an official sponsor of the Paris 2024 Olympic Games, PETA have called for the International Olympic Committee (IOC) to not accept sponsorship unless LVMH agrees to stop selling fur and exotic skins. In a letter to IOC President Thomas Bach, PETA highlights LVMH has so far failed to act responsibly and...

Business

Puma terminates Nigeria's sponsorship after poor Olympic performance

Nigeria’s Olympic team has seen its sponsorship revoked by German sportswear giant Puma. Plagued by serious drug-testing disqualifications, poor performance, under preparedness and even a TikTok video of a Nigerian athlete washing his uniform with the caption: “When you made the Olympic Finals, but you only have one jersey.” It was enough to...