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Norwegian Rain launches made-to-order programme for autumn/winter 2026 outerwear

Norwegian outerwear label Norwegian Rain has introduced a made-to-order programme for its jackets and coats alongside its autumn/winter 2026 collection, producing selected styles and colours only once a customer has ordered them. The brand describes it as the first such programme dedicated exclusively to multifunctional, high-performance...

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Fashion|IN-DEPTH

How demand-driven fashion could clean up the industry

Fashion companies face the constant challenge of having to guess which and how many garments they will sell months before they are available for consumers to buy. The speculative nature of the supply chain has led to rampant overproduction and waste, further compounded in recent years by the explosive growth of fast-fashion. But what’s the...