Onitsuka Tiger news and archive

Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this sportswear footwear brand, owned by Asics CS Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first...

Fashion|Beauty

Onitsuka Tiger unveils first-ever fragrance

Japanese fashion and sneaker brand Onitsuka Tiger has expanded into beauty with its first-ever eau de parfum, featuring four distinctive scents. The debut collection of fragrances is themed ‘Wearing Quiet Radiance’ to symbolise “the beauty of contrast,” with the scents drawing inspiration from the elements that have defined Onitsuka Tiger’s...

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Business

Asics welcomes record sales for Q1, driven by SportStyle and Onitsuka Tiger

Footwear brand Asics reported a 19.7 percent year-on-year uptick in sales for the first quarter of 2025, achieving a quarterly sales record of 208.3 billion yen (1.08 billion pounds). The company’s SportStyle category was a core driver in this increase, reporting a 49.3 percent currency-neutral rise in sales to 35.1 billion yen. Onitsuka Tiger,...

Retail|In Pictures

Onitsuka Tiger opens its first flagship store in Spain

Japanese fashion and sneaker brand Onitsuka Tiger has opened its first-ever Spanish flagship store in Barcelona. Located on the prestigious Passeig de Gràcia, the two-storey flagship has been designed by architectural firm Studio Dini Cataldi, led by Filippo Dini and Gianluca Cataldi, to merge the cutting-edge aesthetics of Tokyo, Japan, with...

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Business

Asics ups sales and profit forecast for the current fiscal year

In a revised forecast for the current financial year, Asics Corporation said net sales for the full-year are expected to reach a record high with the update of the exchange rates. The percentage of change of net sales from the previous forecast is 6.9 percent excluding the impact of currency changes. The company expects the net sales to reach...

Fashion|In Pictures

Onitsuka Tiger launches collaboration with ‘Astro Boy’

Japanese fashion and footwear brand Onitsuka Tiger is marking the start of its 75th anniversary in 2024 with a collaboration with ‘Astro Boy,’ the first full-length anime TV series in Japan. The unisex collection comprises of 43 items, spanning footwear and apparel, including shirts, bomber jackets, skirts, and pants, as well as body bags, hats,...

Retail|In Pictures

Onitsuka Tiger opens concept store for Yellow Collection in Tokyo

Japanese fashion and footwear brand Onitsuka Tiger has opened its first-ever concept store for its Yellow Collection, first presented at Milan Fashion Week in February. The concept store in Ginza, Tokyo, is focused solely on the Yellow Collection line and features and new logo with bold lettering in its signature colours of ‘Tiger Yellow’ and...

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Video

Video: Onitsuka Tiger SS22 collection

In this video, fashion brand Onitsuka Tiger has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Video: Onitsuka Tiger via YouTube Photo credit: Jessica 제시카, Facebook

Fashion|In Pictures

Onitsuka Tiger unveils Cinderella sneakers

Japanese sports and fashion brand Onitsuka Tiger has unveiled a limited-edition sneaker in collaboration with the Amazon Prime movie, Cinderella. The sneaker is a new take on the glass slipper that it states goes beyond gender and age, in line with the new modern and diverse perspective of the movie, which stars Camila Cabello as Cinderella...

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Fashion

Onitsuka Tiger launches collaboration with DoiTung

Japanese fashion brand Onitsuka Tiger has partnered with DoiTung, a sustainable project originating in Thailand to launch a collaborative collection of sustainable footwear. The partnership represents both Onitsuka Tiger’s and the DoiTung Development Project’s commitment towards the growing global sustainability movement, explain both companies...

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Video

Video: Onitsuka Tiger at MFW

In this video, Japanese fashion brand Onitsuka Tiger has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: IMAXtree.tv via YouTube Photo credit: Milano Fashion Week

Fashion

Onitsuka Tiger names Willow Smith as brand ambassador

Japanese fashion brand Onitsuka Tiger, part of Asics Corporation, has named Willow Smith as its brand ambassador for its autumn/winter 2020 campaign. Smith, who shot the campaign before the Covid-19 pandemic, highlights a collection that marks a new era for the fashion brand, which combines a fusion among pop art, fashion and sportswear with...