openings news and archive

Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan

Madrid – The Mascaró Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a new store in Japan. This is one of the Spanish company's main markets in the entire Asian region, where it now operates a total of four points of sale. Located on the third...

Fashion

Spain's Sarda expands beyond lingerie with new Tomorrowland capsule collection

Madrid – For the second consecutive year, the Barcelona-based brand Sarda has developed a collaborative capsule collection with the Belgian electronic music festival Tomorrowland. Sarda has been owned by the Belgian lingerie group Van de Velde since 2008. This new collection follows the one presented in early 2025. The key development is that...

Retail

Alohas expands in United States with new stores in New York and Los Angeles

Madrid – Following a 2025 marked by its decisive international offensive, the Spanish footwear brand Alohas continues on the same path of growth and expansion in 2026. It has inaugurated two new permanent stores in the United States. The brand, founded by Alejandro Porras, entered this market exactly one year ago and now operates with three...

Retail|In Pictures

Bershka strengthens presence in Sweden with second store in H&M's home country

Madrid – Bershka, the leading youth fashion brand of the Inditex group, is expanding its presence in Sweden with the opening of its second store in the country. It is the group's largest chain by turnover after Zara, according to the 2025 financial year results. The new establishment has now opened its doors to the public in the heart of...

Retail

Cold Culture accelerates retail expansion with first permanent store in Milan

Spanish brand Cold Culture, founded in Madrid in 2021 by Andrés Varela and Martina Merry, will open its first permanent store in Italy on April 24. The store will be located at 75 Corso di Porta Ticinese in Milan, a few metres from its previous pop-up, and will cover an area of 113 square metres. This opening is part of the company's...

Featured

Retail

Inditex expands retail strategy with new pop-up stores for Zara Man and Massimo Dutti

Madrid – Spanish fashion multinational the Inditex group has welcomed the new spring/summer 2026 season. It has done so not only by updating its product offering but also by launching new pop-up stores. While this format is not new for the company, these activations appear to be taking root and solidifying as a new pillar of its commercial...

Retail

Inditex expands "Zara Man" concept with new Berlin location

Madrid – Inditex continues to advance its careful segmentation strategy for Zara with the opening of a new store in Berlin. The store is exclusively dedicated to showcasing and selling its menswear collection. This type of store was renewed and relaunched by the flagship fashion brand of the group, chaired by Marta Ortega, in November 2024. This...

Retail

More Europe for Inditex: Pull&Bear lands in Denmark

Madrid – Inditex continues to advance its growth strategies for 2026. In line with its plans, the company has just opened the first Pull&Bear store in Denmark. This inauguration helps the group consolidate and expand its presence in Europe. It also demonstrates its continued confidence in its youth fashion brand, despite the low performance...

Retail

23 years later: Mango confirms return to Argentina

Madrid – Mango is adding a new market to its list of over 120 countries with its upcoming return to Argentina. The Spanish company will resume operations both in-store and online, following its exit in 2003. To put the exit into context, Mango first entered Argentina in 1998. The company decided to cease its operations in the country in 2003 due...

Retail

Bershka expands into Brazil with first physical store and e-commerce launch

Madrid – Just one week after it was announced as a key milestone in Inditex's strategic expansion plan for 2026, Bershka has completed its launch in Brazil. The Spanish fashion multinational's second-largest chain has landed in the country with both a physical and online presence. Inditex's chief executive officer, Óscar García Maceiras,...

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Retail

Inditex enters Iraq amid surging regional tensions

Madrid – Fate has seen the culmination of a major strategic goal for Spanish fashion giant Inditex coincide with one of the most volatile periods of instability in the Middle East. Despite the outbreak of military conflict between Iran and a coalition of the US and Israel, Inditex has officially entered Iraq—its 98th physical and 215th online...

Retail

Spanish brand Bryan expands into London retail after surpassing three million euros

Founded and led by Andrea Moragues, the brand has evolved in four years from domestic production to an international structure with a presence in multi-brand retail, its own channel and a growth strategy that has just materialised in its first London store. The space opened in early November at 28 Henrietta Street in Covent Garden. This move...