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OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

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Dsquared2 and Staff International renew ready-to-wear license

Canadian-Italian fashion brand Dsquared2 and Staff International, a company controlled by the Only the Brave Group (Otb), have officially renewed their licensing agreement for the production and distribution of apparel collections. The agreement extends a 20-year collaboration, which constitutes the main asset for the ready-to-wear business of...

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Aura Blockchain Consortium welcomes Marcel Härtlein as new chief executive

Aura Blockchain Consortium, the non-profit organisation founded in 2021 by LVMH, OTB Group, Prada Group and Cartier (part of the Richemont group), has officially announced the appointment of Marcel Härtlein as chief executive officer and secretary general. The executive takes over the operational leadership of the consortium with the aim of...

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OTB Group expands in Mexico

As part of its strategy to strengthen its presence in North America, OTB Group will begin expanding its presence in Mexico. According to OTB, this expansion responds to the strategy of investments in direct channels, which allow the group to expand its retail business. This applies to both markets where it already has a presence and new...

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Dsquared2 and Staff International settle legal dispute, agree to continue collaboration

Peace has been made between Dsquared2 and Staff International. The duo have signed a strategic agreement to continue their collaboration in the production and distribution of Dsquared2's ready-to-wear collections. “This decision will lay the foundations for a collaborative approach, with Staff International supporting the brand in the...

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OTB appoints Stefano Rosso as Marni’s new CEO

The OTB Group has announced the appointment of Stefano Rosso as Marni’s new CEO. The company said Rosso replaces Barbara Calò, who will support him during the transitional period. Rosso will report to OTB Group CEO, Ubaldo Minelli. “Stefano will have the important responsibility of fast-tracking Marni’s positioning on the luxury market and the...

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Viktor & Rolf appoints OTB’s Matteo Franceschini as CEO

Dutch luxury brand Viktor & Rolf has announced the appointment of Matteo Franceschini as its chief executive officer. He joins the company from Italian fashion group OTB, which bought the label back in 2018. He will continue to report to the company’s CEO Ubaldo Minelli. In his previous position, Franceschini oversaw licensing and collaborations...

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Introducing OTB Group’s new business unit, BVX

International fashion group OTB Group has announced its new business unit, Brave Virtual Xperience, or BVX. OTB Group, which owns global brands such as Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf and Amiri, has created the new unit in order to focus on the development of products, projects and experiences meant for the virtual...

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OTB Group becomes newest founding member of Aura Blockchain Consortium

Fashion conglomerate OTB Group joins LVMH, Prada Group and Cartier as a new founding member of technology innovation initiative Aura Blockchain Consortium. As the parent company of Diesel, Maison Margiela, Marni, Jil Sander and Viktor&Rolf, the OTB Group’s new move will see the company dive into the exploration of digital transparency and...

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OTB posts 14 percent drop in full year turnover

OTB group, parent to Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri, Staff International and Brave Kid closed the financial year 2020 with consolidated turnover decrease of 14 percent from the previous year to 1,317 million euros, with net revenues of 1,238 million euros. The company said in a statement that revenues rose by 20 percent at...

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OTB launches “hyper real” digital showroom

The OTB group, which includes Diesel, Margiela, Marni and Viktor and Rolf, has launched what it is calling a “hyper real” virtual sales showroom to sell its spring/summer 2021 collections after it accelerated its transition to digital options due to the coronavirus pandemic. In a statement, OTB said that the digital showroom would see all of its...

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OTB increases its stakes in Viktor & Rolf to 70 percent

Italian group OTB has increased its stake from 51 percent to 70 percent in Viktor&Rolf. The company said that the remaining 30 percent will be equally split between the two Dutch designers Viktor Horsting and Rolf Snoeren, who founded by the label in 1993 and joined the OTB group in 2008. Commenting on the development, Renzo Rosso, President of...