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Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

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MVC Group names new chief executive

Italian-based MVC Group, a leading player in performance cycling and outdoor sportswear, owned by the Cremonese family and the Equinox fund, has appointed Emilio Foà as its new chief executive officer. The group, headquartered in Fonzaso, Italy, is a well-known player in cycling and outdoor sportswear, including hiking, mountaineering, climbing,...

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