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Outerwear news and archive

Fashion

With Barbour, WP Lavori bets on legacy

At this season’s Pitti Uomo, the mood at WP Lavori in Corso’s stand is quietly assertive. The Bologna-based distributor, long known for its curatorial approach to heritage brands, projects 80 million euros in revenue for 2025, according to Italy's Pambiance News. It is a signal that its steady, brand-led strategy is resonating even amid wider...

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Featured
Retail

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

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