Packaging news and archive

Vans partners with Ernest to create first-ever skatable cardboard sneake

Footwear and apparel brand Vans has partnered with Ernest Packaging Solutions to create the unthinkable - the first-ever skatable sneaker made from cardboard. Developed as part of Ernest’s Cardboard Chaos series, the sneaker pays homage to Vans’ skate culture roots, innovative drive, and authentic expression. Vans sneakers have been favored by...

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Business|Background

Innovative packaging companies helping fashion kick its plastic addiction

Opportunities for sustainability exist in all parts of the fashion industry and its supply chain. Not just in the production of items or logistics, but also in order packaging. Consider, for example, reusable packaging, alternatives to bubble wrap and seaweed-based polybags. These innovations, however, are not often in the spotlight, even though...

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Business

Toast partners with Kvatt to pilot reusable packaging

British fashion and lifestyle brand Toast is extending its approach to circularity beyond the lifecycle of its garments and into packaging with a new reusable packaging pilot programme designed to reduce single-use packaging waste across e-commerce. Toast has partnered with innovative start-up Kvatt, founded by Swiss entrepreneur Gianfranco...

Retail

Marks & Spencer rolls out paper packaging for men’s essential range

Department store Marks & Spencer has carried out a packaging overhaul of its men’s essential range. According to the retailer, it has switched to paper packaging across the category, removing “almost 5.5 million units of plastic from its Clothing & Home business”. Men’s socks, woven pyjama sets and almost 40 percent of men’s underwear lines are...

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Business

Movopack secures funding to launch circular e-commerce packaging in the UK

Movopack, the Italian-based company providing e-commerce platforms with circular and sustainable packaging, has raised a 2-million-pound seed funding round to support its official launch in the UK. The funding round was led by early-stage investor 360 Capital, with participation from Greiner Innoventures and Techstars, and will be used to “...

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Business

N Brown adopts ‘dissolvable packaging’ into supply chain

Retail group N Brown has revealed that it will be replacing its plastic packaging with a product that comes “without any risk of contamination”. The parent company of JD Williams, Jacamo and Simply Be said it will be utilising Polymax powered by HydropolTM, in order to reduce its overall use of plastic across all of its brands. According to the...

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Business|Beauty

L’Occitane creates 100 percent biorecycled PET bottle

French beauty brand L'Occitane has created a 100 percent biorecycled PET (polyethylene terephthalate) bottle from enzymatic recycling in partnership with recycling company Carbios and packaging firm Pinard Beauty Pack. The transparent bottle for its shower oil from L’Occitane en Provence’s Amande range has been made utilising Carbios’ enzymatic...

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Business

GPA Global acquires luxury packaging maker Cosfibel

GPA Global has acquired Cosfibel Group, a French-based maker of luxury promotional packaging, luxury gifting and merchandising solutions. US-based GPA Global didn’t disclose the financial terms of the deal, just that the acquisition would allow the packaging manufacturer to establish itself as a “global leader in luxury packaging” and a “strong...

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Business

Revlon partners with Origin Material’s on sustainable packaging initiative

Beauty brand Revlon has partnered with Origin Materials on an initiative that aims to develop carbon negative materials for next generation cosmetics packaging. As part of the deal, Revlon has signed a memorandum of understanding to reserve commercial volumes of Origin PET, a product made from carbon-negative CMF. The initiative hopes to...

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Retail

Marni revamps packaging in line with visual brand identity

Marni’s creative director Francesco Risso is introducing new packaging, which is environmentally friendly, as well as showcasing the “vivid spirit” of the visual brand identity of the Italian label. In a statement, Marni said that the new generation of packaging was driven by its commitment toward environmentally friendly production and evolving...

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Fashion|Opinion

Why sustainable packaging must be the starting point to fashion's waste problem

Let’s consider for a moment the packaging journey of a garment prior to it arriving in one’s wardrobe. Most garments are packaged several times over before it reaches the customer, seeing multiple variants of discarded single-use packaging. More than 80 billion garments are produced annually across the world, many of which are shipped and packed...

FashionPress Release

THE PATH TO SCALING REUSABLE PACKAGING IN E-COMMERCE

AMSTERDAM - The growth of e-commerce in the fashion industry, already the largest e-commerce market segment, is accelerating, spurred on by the closure of brick-and-mortar stores due to the pandemic. As such, the demand for single-use packaging, and waste generation, is increasing. However, reusable options, which aim to transform packaging from...