PacSun news and archive

Pacsun collaborates with Paris Hilton on exclusive merch

US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...

People

Pacsun appoints Aina Konold as CFO

Gen Z retailer Pacsun has named former Gap veteran Aina Konold as its new chief finance officer. The executive confirmed her appointment in a post on LinkedIn, where she said she was “beyond thrilled” to join the brand, which is currently being led by Brieane Olson. She continued: “I have been very warmly welcomed and am repeatedly impressed by...

Fashion|In Pictures

Pacsun unveils first dedicated men’s activewear line

US fashion retailer Pacsun has launched its first dedicated men’s activewear line tailored to the “dynamic lifestyles of Gen Z males”. Entitled ‘A.R.C.’ (Active. Recreation. Comfort.), the line aims to merge active, recreational, and comfort-focused elements to offer multifunctional, wearable pieces that seamlessly transition from the gym to...

Business

Willy Chavarria reveals exclusive collection for Pacsun

Californian designer Willy Chavarria has unveiled a new collection for Gen Z retailer Pacsun on the heels of his SS24 runway show at New York Fashion Week. Dubbed ‘Big Willy by Willy Chavarria’, the Pacsun exclusive line consists of 12 pieces that celebrate Chavarria’s Latinx background and identity, with each item designed to be accessible. In...

BusinessFeatured

Pacsun’s Brie Olson to become sole CEO, Mike Relich to retire

Pacsun has announced that one of its co-chief executive officers, Mike Relich, is set to retire, making Brie Olson the sole CEO at the retailer, effective June 15. Relich will continue to serve on Pacun’s board of directors in the new role of vice chairman. Neale Attenborough, a managing director at Golden Gate Capital, for which Pacsun is a...

Retail

Princess Polly enters wholesale for first time via Pacsun

Australian retailer Princess Polly is set to enter the wholesale market for the first time via a new partnership with Gen Z multi-brand chain Pacsun. The e-commerce brand initially only offered physical footprints at pop-up locations, with this new agreement marking the first time it will be available through an omnichannel retailer, both...

Business

Pacsun reshuffles leadership team, appoints new co-CEO

Pacsun has announced that its current president and board member, Brie Olson, will be transitioning to the position of co-chief executive officer alongside co-CEO Mike Relich, effective March 9. Olson has served 17 years at Pacsun in various capacities, including overseeing the design and execution of multiple partnerships and the introduction...

BusinessFeatured

Tried and tested revenue streams for fashion brands in the Metaverse

Digital demand for fashion and luxury brands is expected to explode and bring in extra sales for the industry that could reach 50 billion dollars by 2030. Meanwhile, the Metaverse’s market share in the fashion industry is expected to increase to 6.61 billion dollars in the next five years. “Revenue streams from digital mediums for luxury brands...

Fashion|In Pictures

Pacsun launches collection with The Metropolitan Museum of Art

Pacsun is delving into the world of fine art for its exclusive capsule collection in collaboration with The Metropolitan Museum of Art in New York City. ‘The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun’ capsule blends fine art with fashion and includes 30 essential autumn and winter pieces, including sweatsuits, T-shirts,...

Fashion

Pacsun partners with digital influencer, Miquela

Fashion retailer Pacsun has announced a new partnership with virtual influencer Miquela as it looks to continue building on its connection with Gen Z through the digital world. The duo will be collaborating on social content for the brand’s back-to-school and 2022 holiday campaigns. “Miquela has become a digital muse for Pacsun and we’re...

BusinessFeatured

Pacsun introduces resale offering with ThredUp technology

Multibrand retailer Pacsun has partnered with ThredUp to introduce a 360-resale programme that will allow customers to resell and shop second-hand clothing directly through Pacsun’s website. Pre-Loved Pac comes as part of ThredUp’s Resale-as-a-Service (RaaS) package, in which the technology company builds a white-labelled resale channel for a...

Retail

Pacsun opens virtual mall experience in Roblox

Youth retailer Pacsun has taken another step into the virtual world with the opening of a digital mall in the metaverse social media platform, Roblox. Pacworld, which comes as an expansion of Pacsun’s growing Roblox presence, is an interactive experience that allows users to own and operate their own mall within the space, tasked with the object...