Paramount Consumer Products news and archive

Reebok unveils ‘Clueless’ sneaker capsule collection

Sportswear brand Reebok has teamed up with Paramount Consumer Products to launch a capsule sneaker collection to celebrate the 30th anniversary of the teen comedy film ‘Clueless’. The ‘Reebok x Clueless’ collaboration honours the film’s legacy through a footwear collection with sneakers featuring yellow plaid and pink detailing, paying tribute...

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Free People launches collaboration with Yellowstone

Free People has unveiled a collaborative collection with Paramount Consumer Products to celebrate the return of Paramount Network’s ‘Yellowstone’ TV series, chronicling the Dutton family, who controls the largest contiguous cattle ranch in the US. The eight-piece limited-edition collection has been created under Free People’s sub-brand ‘We The...

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Fashion|Beauty

Bath & Body Works unveils collaboration with Emily in Paris

Netflix’s ‘Emily in Paris’ series is continuing to collaborate with brand partners, adding a holiday collection in collaboration with American retailer Bath & Body Works. The limited-edition Bath & Body Works x Emily in Paris collection with Paramount Consumer Products features more than 50 products designed to “captivate fans' senses and...

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Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

Fashion|Beauty

Michel Germain Parfums unveils ‘Emily in Paris’ fragrance

Prestige fragrance house Michel Germain Parfums has unveiled a new fragrance collection with Paramount Consumer Products inspired by the ‘Emily in Paris’ Netflix series. The fragrance launch coincides with the new Season 4 of the show, created by Darren Star, centred around marketing exec Emily’s adventure in the French capital, juggling work,...

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Malone Souliers unveils collaboration with ‘Emily in Paris’

Luxury footwear brand Malone Souliers has unveiled a capsule collection with ‘Emily in Paris’ ahead of the TV show’s season 3 debut later this month. The collaboration is in partnership with Paramount Consumer Products and embodies the “spirit and stylish joie de vivre” that ‘Emily in Paris’ is best known for and includes both women’s and men’s...

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Christopher Bates launches Top Gun inspired collection

Canadian fashion designer Christopher Bates has teamed up with Paramount Consumer Products to launch a Top Gun inspired collection ahead of the highly anticipated movie sequel premiering at the end of May. The Top Gun x Christopher Bates limited-edition unisex line pays homage to the 1986 original film, while also nodding to the new ‘Top Gun:...