Paris Hilton news and archive

Paris Hilton forms beauty joint venture with Guthy-Renker

Paris Hilton's media and lifestyle company, 11:11 Media, which she founded with entertainment industry veteran Bruce Gersh in 2021, has formed a joint venture with beauty giant Guthy-Renker to launch a new company to house beauty and wellness products inspired by and creative-directed by Hilton. The joint venture is called 11:11 Beauty and will...

Fashion|In Pictures

Pacsun collaborates with Paris Hilton on exclusive merch

US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...

Business

Saks expands ambassador programme with new celebrity members

Luxury e-commerce platform Saks has announced the expansion of its brand ambassador programme, Saks Social Club, with the addition of new celebrity members, including pop culture figure Paris Hilton, supermodel Chanel Iman and basketball player Shareef O’Neal. The initiative, which already comprises influential men and women from varying...

Fashion

X announces content and commerce deal with Paris Hilton

X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...

Retail

Klarna and Paris Hilton open pop-up for Y2K fashion

Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...

Business

Klarna partners with Paris Hilton’s 11:11 Media on global campaign

Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...

Fashion

Paris Hilton drops eyewear collection with Australia’s Quay

Australian eyewear brand Quay has revealed a collaboration with Paris Hilton, consisting of 12 statement sunglasses. Designs in the collection include oversized frames, narrow shapes and check patterns inspired by Hilton’s well-known Y2K fashion sense. The reality-star-turned-entrepreneur is also featured in the brand’s new campaign, sporting...

Fashion

Boohoo links with Paris Hilton’s metaverse fashion week

Fashion retailer Boohoo teamed up with Paris Hilton to advertise the brand at the star’s virtual fashion week, in its first foray into the metaverse. At the event, held in Hilton’s recently launched Paris World, the retailer secured a number of billboards dotted throughout, each made in collaboration with out-of-home media marketplace MilkMoney....

Fashion

Lanvin taps an unlikely celebrity for its latest campaign

Lanvin this week released imagery of its latest advertising campaign, starring an unlikely Paris Hilton. A radical casting considered by some, the images shot by London-based duo Mert Alas and Marcus Piggott show the DJ and socialite in a softer and more natural light. Far from Hilton’s pink aura of the noughties, the luxury house said it veered...

Video

Paris Hilton talks about why she loves Juicy Couture

Paris Hilton loved her Juicy tracksuit back in the day. Paris Hilton takes a look back at her most iconic fashion statement, Juicy Couture tracksuit. The "Juicy Suit" was all the rage in the mid-2000s, in large part to Paris Hilton's influence. Source: Video by Vogue, YouTube