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Patrick McDowell unveils new brand identity ahead of London show

Patrick McDowell has unveiled a new brand identity designed to reflect the evolution of the London-based designer’s namesake brand, positioning it “for continued growth and creative exploration”. The refreshed wordmark was developed in collaboration with creative consultancy Duncan Fenech, which drew inspiration from the last Queen of France,...

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Fashion|In Pictures

LFW: Patrick McDowell declares “Cinderella shall go to the Football”

Last season, Patrick McDowell merged the world of Marie Antoinette with his own Liverpudlian roots, and for autumn/winter 2023, he reimagined Cinderella going to the football rather than the ball filled with sustainability innovations and regal silhouettes. McDowell transformed the top floor of The Mills Fabrica into a field of dreams, complete...

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