Period pants news and archive

Modibodi named period-proof underwear sponsor of West Ham United Women

Leak-proof apparel and underwear brand Modibodi has been named the official back of shorts and period-proof underwear partner of West Ham United Women’s team. Described as a “groundbreaking partnership,” the move will see Modibodi becoming the first period-proof underwear brand to feature on-kit in women’s football, with its brand name appearing...

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Snuggs launches period underwear with Manchester City Women

London-based period underwear brand Snuggs is partnering with Manchester City Women’s football club to launch a co-branded collection of high-performance period pants. The collaboration marks the first of its kind globally between a professional women’s football team and a period underwear brand and will see the brand offering three premium...

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Snuggs secures 5 million euros to accelerate growth

Europe’s largest period underwear brand Snuggs has secured 5 million euros in funding led by Amsterdam-based investment group TripleB, to bring its total funding to 12 million euros. The brand will use the investment to further its mission of making period care “more comfortable, sustainable and widely accessible” as it looks to grow its retail...

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Rise of the period panties: Modibodi’s Kerry Cusack on the menstruation market

It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...

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UK government puts end to ‘period pants tax’

As part of the government’s Autumn Statement, the chancellor has announced that period pants will be free of value added tax (VAT) from January onwards, a move that was met with celebration from retailers, women’s organisations and customers alike. Earlier this year, such groups rallied together on a campaign that called on the government to...

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John Lewis and Waitrose support ‘Say Pants to the Tax’ campaign

Department store chain John Lewis and supermarket Waitrose have joined retailers M&S, Primark, Tesco, Sainsbury’s, and Mountain Warehouse to support the ‘Say Pants to the Tax’ campaign, calling on the Government to reclassify period pants in line with other period products. In a statement, John Lewis and Waitrose said that they would reduce the...

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Government to keep period pants tax under review

After two weeks of campaigning and petitioning among retailers and the general public, the UK government has now said it will be keeping its tax on period pants under review. The response comes amid heightened efforts and increased calls on the government to end tax on the products as part of the ‘Say Pants to Tax’ campaign, launched by Marks &...

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Say Pants to the Tax gains momentum as more retailers back campaign

The ‘Say Pants to the Tax’ campaign and petition, launched by Marks & Spencer and Wuka, calling on the Government to reclassify period pants in line with other period products, which have been exempt from VAT since 2021, has gained support from Primark, Tesco, Sainsbury’s, and Mountain Warehouse. Currently, period products such as pads, tampons...

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Tesco becomes the first retailer to cover VAT on period pants

Supermarket giant Tesco is reducing the price of its F&F range of period pants by covering the cost of VAT after it announced it was joining the ‘Say Pants to the Tax’ campaign calling on the Government to reclassify period pants in line with other period products which have been exempt from VAT since 2021. In a statement, Tesco said the...

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M&S and Wuka call on the government to remove VAT from period pants

Marks & Spencer has teamed up with period pants brand Wuka to call on the government to remove the 20 percent VAT on period pants by asking Victoria Atkins, the financial secretary to the treasury to reclassify the reusable knickers as a period product in this year’s autumn statement. Currently, period products such as pads, tampons and...