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Personalisation news and archive

Fashion

Kurt Geiger launching bespoke handbag service

London-based accessories and footwear brand Kurt Geiger is expanding into luxury personalisation with the launch of a ‘One-Of-A-Kind’ handbag service, allowing fans of the brand to create a bespoke version of its popular Mini Kensington bag. The exclusive, in-store service launches on July 23 and will allow customers to customise their Mini...

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Business

M&S acquires Thread to accelerate its personalisation plans

British retailer Marks & Spencer has acquired the intellectual property, including the source code and algorithms developed by personalised fashion marketplace Thread to accelerate its personalisation capabilities. In a statement, M&S said that the acquisition will allow it to integrate “cutting-edge proprietary tech” into the M&S website as it...

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