Personalization news and archive

6 Takeaways for Retailers to Achieve a Winning Holiday Season

The kick-off for the holiday shopping season has begun, with Black Friday well underway and Cyber Monday just around the corner. As shoppers across the nation get into the festive season and begin the hunt for the perfect gifts for their loved ones, one key message emerges. While it’s not secret that shoppers receive countless marketing...

Retail

Personalization is the future of e-commerce

Retailers are investing heavily in data collection, but as e-commerce sales stagnate, brands are reconsidering their next evolution of digital growth. Just being able to order online isn’t enough anymore. Practically everyone is doing e-commerce, so going digital isn’t helping anyone stand out. It’s a standard expectation nowadays. With...