pickleball news and archive

Thirty-5 Capital invests in new pickleball apparel brand Muev

Thirty-5 Capital, the private equity firm focused on sports technology and innovation companies, has announced its first strategic investment in pickleball apparel through a partnership with Muev, a new fashion performance brand looking to elevate activewear for America's fastest-growing sport. The move marks a key expansion of the pickleball...

Fashion

Lotto invests in Brooklyn Aces pickleball team

Italian sports brand Lotto has become the first athletic brand to co-own a professional Pickleball team following a strategic partnership with the Brooklyn Aces. Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces alongside owners Kevin Durant, Rich Kleiman, Drake and Michael B....