Pivot Law news and archive

Communicating about ‘sustainable fashion’ is greenwashing, new chatbot Josie proposes alternative

Antwerp – Sustainability expert Jasmien Wynants and solicitor Judith Bussé have joined forces to combat greenwashing. They are doing so with ‘Josie’, a chatbot that extracts vague or misleading information from your Instagram posts. According to the European Commission, half of what companies write online about sustainability is incorrect. ‘...

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Business

Zalando reprimanded by EU regulator: will misleading sustainability claims soon be a thing of the past?

Primark Netherlands was recently reprimanded for greenwashing. Prior to this, retail chains H&M and Decathlon were also reprimanded by the Dutch regulator ACM for unclear and vague green claims. The Advertising Code Committee ruled in 2023 that certain advertising statements from Primark Netherlands clothing were misleading after a complaint...

Background

Plagiarism in fashion: Why is there so much counterfeiting, and is it even allowed?

Trends have always traditionally been dedicated by the runway.The apparel industry looks to runway designs, haute couture as well as ready-to-wear,for inspiration. Designs are reinterpreted for a wider audience or diluted and made more accessible while being sold at ever-lower prices. Source: the article ‘Fashion: from catwalk to closet’ Some...